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Protecting SEO in a Redesign, Done Properly
Keeping search performance through a visual or structural redesign of an existing site. Key takeaways URL changes: require redirects Content removal: cutting te...
Samir Haddad
Technical SEO and measurement. Writes about crawling, indexing, Core Web Vitals and the difference between a figure and a guess.
313 articles
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Getting SEO Work Prioritized: What Actually Works
Turning search recommendations into work that engineering teams actually schedule. Key takeaways Competing priorities: search work competes with features and fi...
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Forecasting SEO Results: The Decisions That Matter
Estimating what search work will deliver, and over what period. Key takeaways Lag: search changes take time to show effects Seasonality: must be built into fore...
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A Practical Guide to Choosing an SEO Partner
Selecting an agency or consultant for search work. Key takeaways Guarantees: nobody can guarantee rankings Access: partners need appropriate account access Most...
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Monitoring Competitors in Search: What Actually Works
Tracking how competitors perform in search and what they change. Key takeaways Visibility estimates: third-party competitor data is modeled Content changes: can...
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A Practical Guide to Managing Reputation in Search Results
Influencing what appears when someone searches a brand or person's name. Key takeaways Removal limits: search engines remove content only in specific circu...
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Managing SEO Across Multiple Sites, Done Properly
Running search programs for several brands, regions or subsidiaries at once. Key takeaways Cannibalization: group sites can compete with each other Shared resou...
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Writing Down Your SEO Standards
Written standards that tell content and development teams what search requires of their work. Key takeaways Templates: technical standards belong in component d...
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Prioritizing Technical SEO Fixes: The Decisions That Matter
Deciding which technical issues to fix first when an audit returns hundreds of findings. Key takeaways Blocking issues: crawling and indexing problems come firs...
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Auditing an Inherited Site: The Decisions That Matter
Assessing the search state of a site you have just taken over. Key takeaways History: past tactics can still affect performance Redirect chains: accumulate thro...
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A Practical Guide to Setting SEO Expectations
Agreeing with stakeholders what search work will and will not deliver, and when. Key takeaways Timeframes: search results lag implementation Dependencies: resul...
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Launching a New Domain in Search, Done Properly
Establishing search visibility for a brand new domain with no history. Key takeaways No history: new domains have no accumulated signals Indexing: pages must be...
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