SEO Services
How to Get Google Business Profile Categories and Attributes Right
The primary and secondary categories, services and attributes on a Google Business Profile that describe what a business does and offers. Key takeaways Primary...
Samir Haddad
Technical SEO and measurement. Writes about crawling, indexing, Core Web Vitals and the difference between a figure and a guess.
313 articles
SEO Services
Service-Area Businesses: The Decisions That Matter
Businesses that serve customers at their location, such as plumbers or cleaners, and how they should set up their Google Business Profile and website. Key takea...
SEO Services
A Practical Guide to Crawl Traps in Filtered Navigation
The crawling and indexing problems created by filter and sort combinations on category pages. Key takeaways URL explosion: each filter combination can create a...
SEO Services
Search Console API and Bulk Export, Done Properly
Getting Search Console data programmatically, through the API or the bulk data export to BigQuery. Key takeaways Interface limits: reports show limited rows and...
SEO Services
How to Get FAQ and HowTo Rich Results Right
Structured data for questions and step-by-step instructions, and the changes Google has made to how they appear. Key takeaways FAQ changes: Google limited FAQ r...
SEO Services
How to Get Sitelinks and the Search Box Right
The extra links Google shows under a result, and the search box feature that was once controlled by markup. Key takeaways Automatic: Google generates sitelinks...
SEO Services
A Practical Guide to Course Structured Data
Markup that describes educational courses, including provider, description and delivery details. Key takeaways Course type: Schema.org defines a Course type Req...
SEO Services
A Practical Guide to Knowledge Panels and Entities
The information boxes search engines show about organizations, people and things, drawn from entity understanding. Key takeaways Entities: search engines model...
SEO Services
The Disavow Tool: The Decisions That Matter
Google's tool for telling the search engine to ignore specific links pointing at a site. Key takeaways Purpose: built for sites with manual actions related...
SEO Services
A Practical Guide to Expired Domain Abuse
Buying expired domains to reuse their past reputation for unrelated content, which Google treats as spam. Key takeaways Spam policy: Google lists expired domain...
SEO Services
A Practical Guide to Site Reputation Abuse
Publishing third-party content on a strong domain mainly to exploit its ranking signals, sometimes called parasite SEO. Key takeaways Policy: Google's spam...
SEO Services
Local Citations and NAP Consistency: The Decisions That Matter
Listings of a business's name, address and phone number across directories, and keeping them consistent. Key takeaways NAP: name, address and phone number...
Load more articles
Showing 252 of 313