SEO técnico y medición. Escribe sobre rastreo, indexación, Core Web Vitals y la diferencia entre una cifra y una suposición.
313 articles
Mantener el rendimiento en buscadores durante un rediseño visual o estructural de un sitio existente. Conclusiones clave Cambios de URL: requieren redirecciones Eliminación de contenido: recortar te...
Turning search recommendations into work that engineering teams actually schedule. Key takeaways Competing priorities: search work competes with features and fi...
Estimating what search work will deliver, and over what period. Key takeaways Lag: search changes take time to show effects Seasonality: must be built into fore...
Selecting an agency or consultant for search work. Key takeaways Guarantees: nobody can guarantee rankings Access: partners need appropriate account access Most...
Tracking how competitors perform in search and what they change. Key takeaways Visibility estimates: third-party competitor data is modeled Content changes: can...
Influencing what appears when someone searches a brand or person's name. Key takeaways Removal limits: search engines remove content only in specific circu...
Gestionar programas de búsqueda para varias marcas, regiones o filiales a la vez. Conclusiones clave Canibalización: los sitios de un grupo pueden competir entre sí Recursos compar...
Written standards that tell content and development teams what search requires of their work. Key takeaways Templates: technical standards belong in component d...
Deciding which technical issues to fix first when an audit returns hundreds of findings. Key takeaways Blocking issues: crawling and indexing problems come firs...
Assessing the search state of a site you have just taken over. Key takeaways History: past tactics can still affect performance Redirect chains: accumulate thro...
Agreeing with stakeholders what search work will and will not deliver, and when. Key takeaways Timeframes: search results lag implementation Dependencies: resul...
Establishing search visibility for a brand new domain with no history. Key takeaways No history: new domains have no accumulated signals Indexing: pages must be...
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