Lifecycle & Email Marketing
Email and lifecycle messaging that brings customers back, from welcome and cart reminders to newsletters, built on clean lists and good deliverability.
- Price
- From $2,400.00 per month
- Free trial
- A free expert review of one funnel, no card, no commitment.
What Lifecycle & Email Marketing covers
6 services under this heading. Each is priced for the work it actually involves rather than averaged into one rate.
Email Strategy
A plan for what you send, to whom and how often, tied to customer lifecycle stages and measured by revenue rather than o...
Priced per project
Automation & Flow Design
Automated email sequences triggered by what customers do, such as signing up, browsing or buying, so the right message a...
4 services
Email Template Development
Email templates that display correctly across Gmail, Outlook and Apple Mail on phones and desktops, and that your team c...
Priced per project
Deliverability & Authentication
Setting up SPF, DKIM and DMARC and fixing sending practices so your emails reach inboxes, as Gmail and Yahoo now require...
Priced per project
List Hygiene & Segmentation
Cleaning your list of invalid and inactive addresses and splitting it into segments, so messages are relevant and your s...
Priced per project
Newsletter Production
Writing, designing and sending a regular newsletter people actually open, with content planned ahead and results reviewe...
Priced per project
Before and after
Drag the handle. Every pair is our own work.
An onboarding sequence that chased people who had already bought
Triggers rebuilt against real order state, with suppression that actually suppresses
Illustration, not a client job
Lifecycle & Email Marketing Education 4 weeks
Rates and common questions for this work are on the Digital Marketing & CRO page.
Lifecycle & Email Marketing vs the alternatives
Side-by-side on price, turnaround and what you actually get back. Written for the decision rather than for us.
Analytics & Measurement vs Lifecycle & Email Marketing
Which you need, what each costs, and when a project wants both — analytics & measurement compared with lifecycle & email marketing.
Conversion Rate Optimization vs Lifecycle & Email Marketing
Which you need, what each costs, and when a project wants both — conversion rate optimization compared with lifecycle & email marketing.
Hire Marketing Specialists vs Lifecycle & Email Marketing
Which you need, what each costs, and when a project wants both — hire marketing specialists compared with lifecycle & email marketing.
Lifecycle & Email Marketing vs Marketing Operations
Which you need, what each costs, and when a project wants both — lifecycle & email marketing compared with marketing operations.
Lifecycle & Email Marketing vs Paid Media
Which you need, what each costs, and when a project wants both — lifecycle & email marketing compared with paid media.
Digital Marketing & CRO by industry
What the work involves in your sector, what it costs there, and the US rules that apply to it.
- Agriculture and agtech
- Auto parts and aftermarket
- Beauty and cosmetics
- Construction and contractors
- Consumer electronics
- Dental practices
- E-commerce and DTC brands
- Education and e-learning
- Energy and solar
- Events and venues
- Fashion and apparel
- Financial services and fintech
- Fitness and wellness
- Food and beverage
- Furniture and home goods
- Government and public sector
- Healthcare practices
- Hotels and hospitality
- HVAC and home services
- Industrial equipment
- Insurance
- Jewelry and watches
- Law firms
- Logistics and freight
- Manufacturing and industrial
- Marketplaces and aggregators
- Media and publishing
- Music and entertainment
- Nonprofits
- Pet products
- Real estate and property
- Regulated retail and cannabis
- Restaurants and food service
- SaaS and software
- Sports and outdoor
- Staffing and recruiting
- Toys and games
- Travel and tourism
Often combined with Lifecycle & Email Marketing
The work that usually sits either side of this one. One team handles all of it, under one brief.
Digital PR & Link Earning
Earning links from real publications with data, stories and expert commentary journalists want to cite, rather than buyi...
Priced per project
Technical SEO
Whether a search engine can crawl, render and understand the site.
From $1,400.00 per audit
Email Template Design
Branded email templates designed to render correctly in the major email clients and to work well on phones.
Priced per project
Content Planning
Decide what to publish before deciding when.
From $2,400.00 per engagement
Content Production
Researched, cited, and written by a named person.
From $0.35 per word
Website Design
Structure first, surface second.
From $4,800.00 per project
Related services
Try it free: a free expert review of one funnel.
No card and no commitment. If the standard is not what you need, you have lost nothing.