SEO technique et mesure. Écrit sur le crawl, l'indexation, les Core Web Vitals et la différence entre un chiffre et une supposition.
313 articles
Conserver les performances de recherche lors d'une refonte visuelle ou structurelle d'un site existant. Points clés Changements d'URL : nécessitent des redirections Suppression de contenus : supprimer des te...
Turning search recommendations into work that engineering teams actually schedule. Key takeaways Competing priorities: search work competes with features and fi...
Estimating what search work will deliver, and over what period. Key takeaways Lag: search changes take time to show effects Seasonality: must be built into fore...
Selecting an agency or consultant for search work. Key takeaways Guarantees: nobody can guarantee rankings Access: partners need appropriate account access Most...
Tracking how competitors perform in search and what they change. Key takeaways Visibility estimates: third-party competitor data is modeled Content changes: can...
Influencing what appears when someone searches a brand or person's name. Key takeaways Removal limits: search engines remove content only in specific circu...
Piloter le référencement de plusieurs marques, régions ou filiales en même temps. Points clés Cannibalisation : les sites d'un même groupe peuvent se concurrencer Ressources partag...
Written standards that tell content and development teams what search requires of their work. Key takeaways Templates: technical standards belong in component d...
Deciding which technical issues to fix first when an audit returns hundreds of findings. Key takeaways Blocking issues: crawling and indexing problems come firs...
Assessing the search state of a site you have just taken over. Key takeaways History: past tactics can still affect performance Redirect chains: accumulate thro...
Agreeing with stakeholders what search work will and will not deliver, and when. Key takeaways Timeframes: search results lag implementation Dependencies: resul...
Establishing search visibility for a brand new domain with no history. Key takeaways No history: new domains have no accumulated signals Indexing: pages must be...
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