Technisches SEO und Messung. Schreibt über Crawling, Indexierung, Core Web Vitals und den Unterschied zwischen einer Zahl und einer Schätzung.
313 articles
Die Suchleistung bei einem visuellen oder strukturellen Redesign einer bestehenden Website erhalten. Das Wichtigste in Kürze URL-Änderungen: erfordern Weiterleitungen Entfernen von Inhalten: Das Streichen von Te...
Turning search recommendations into work that engineering teams actually schedule. Key takeaways Competing priorities: search work competes with features and fi...
Estimating what search work will deliver, and over what period. Key takeaways Lag: search changes take time to show effects Seasonality: must be built into fore...
Selecting an agency or consultant for search work. Key takeaways Guarantees: nobody can guarantee rankings Access: partners need appropriate account access Most...
Tracking how competitors perform in search and what they change. Key takeaways Visibility estimates: third-party competitor data is modeled Content changes: can...
Influencing what appears when someone searches a brand or person's name. Key takeaways Removal limits: search engines remove content only in specific circu...
Suchprogramme für mehrere Marken, Regionen oder Tochtergesellschaften gleichzeitig betreuen. Das Wichtigste in Kürze Kannibalisierung: Websites einer Gruppe können miteinander konkurrieren Gemeinsame Ress...
Written standards that tell content and development teams what search requires of their work. Key takeaways Templates: technical standards belong in component d...
Deciding which technical issues to fix first when an audit returns hundreds of findings. Key takeaways Blocking issues: crawling and indexing problems come firs...
Assessing the search state of a site you have just taken over. Key takeaways History: past tactics can still affect performance Redirect chains: accumulate thro...
Agreeing with stakeholders what search work will and will not deliver, and when. Key takeaways Timeframes: search results lag implementation Dependencies: resul...
Establishing search visibility for a brand new domain with no history. Key takeaways No history: new domains have no accumulated signals Indexing: pages must be...
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