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Rich Results Testing, Done Properly
Validating structured data with testing tools before and after publishing. Key takeaways Rich Results Test: checks whether a page is eligible for Google feature...
Samir Haddad
Technical SEO and measurement. Writes about crawling, indexing, Core Web Vitals and the difference between a figure and a guess.
313 articles
SEO Services
How to Get Rank Tracking Right
Monitoring where pages appear in search results for chosen keywords, across devices and locations. Key takeaways Personalization: results differ by location, de...
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SEO Testing: The Decisions That Matter
Running controlled tests on titles, templates or internal links to measure their effect on search performance. Key takeaways Split testing: groups similar pages...
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Seasonal Search Demand: The Decisions That Matter
Patterns in how search demand rises and falls through the year for different topics and products. Key takeaways Trends data: Google Trends shows relative intere...
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Backlink Analysis: The Decisions That Matter
Reviewing which sites link to a domain, how they link and what that says about authority and risk. Key takeaways Search Console links report: shows links Google...
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URL Structure, Done Properly
How URLs are constructed, including words, folders, parameters and capitalization. Key takeaways Readable words: Google recommends simple, descriptive URLs Case...
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Search Console Versus Analytics Data: What Actually Works
Why clicks in Search Console never match sessions in analytics, and how to use each correctly. Key takeaways Different events: Search Console counts clicks, ana...
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How to Get PDF Files in Search Right
How search engines treat PDF documents, and when content belongs in a PDF rather than a web page. Key takeaways Indexing: Google indexes PDF content Accessibili...
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Programmatic SEO, Done Properly
Generating many pages from structured data, such as location, product or comparison pages. Key takeaways Templates: pages are generated from data sources Scaled...
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How to Get Search Console Property Types Right
The difference between domain properties and URL prefix properties in Search Console, and when to use each. Key takeaways Domain property: covers all subdomains...
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Keyword Difficulty and Competition, Done Properly
Assessing how hard it will be to rank for a keyword, using tool scores and manual analysis of the results page. Key takeaways Tool scores: are proprietary estim...
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Hreflang Tags in Practice, Done Properly
The markup that tells search engines which language and region version of a page to show, and the errors that commonly break it. Key takeaways Return tags: each...
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