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How to Get Sitemap Index Files Right
A file that lists several sitemaps, used when a site has more URLs than a single sitemap can hold. Key takeaways Limits: a sitemap holds up to 50,000 URLs and h...
Samir Haddad
Technical SEO and measurement. Writes about crawling, indexing, Core Web Vitals and the difference between a figure and a guess.
313 articles
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How to Get Regex Filters in Search Console Right
Using regular expressions to filter queries and pages in the Search Console performance report. Key takeaways Query filters: regex can match question words, bra...
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Grouping Queries for Analysis: The Decisions That Matter
Organizing search queries into themes so performance can be judged by topic rather than by individual keyword. Key takeaways Themes: queries cluster around inte...
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Podcasts in Search, Done Properly
How podcast episodes and shows appear in search results, and what makes them findable. Key takeaways Feeds: podcast distribution relies on RSS feeds Episode pag...
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A Practical Guide to App Store Optimization
Improving how an app ranks and converts in app store search results. Key takeaways Metadata: title, subtitle and keyword fields affect discovery Ratings: review...
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YouTube Search Optimization, Done Properly
Making videos findable in YouTube search and suggested video placements. Key takeaways Metadata: titles, descriptions and tags describe the video Engagement: wa...
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Pinterest Search Optimization: What Actually Works
Making pins and boards discoverable in Pinterest search, which behaves more like a visual search engine than a social feed. Key takeaways Visual search: image q...
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A Practical Guide to Why Google Rewrites Titles
Google's practice of replacing page titles in search results with text it considers more useful. Key takeaways Sources: Google may use headings, link text...
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A Practical Guide to Snippet Controls
Tags and attributes that control how much of a page Google can show in search results. Key takeaways max-snippet: limits the length of text snippets data-nosnip...
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X-Robots-Tag Headers, Done Properly
Indexing instructions delivered in HTTP headers rather than HTML tags, used for files such as PDFs and images. Key takeaways Non-HTML files: PDFs and images nee...
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Conflicting Indexing Signals: The Decisions That Matter
Situations where canonical tags, robots rules, sitemaps and redirects tell search engines contradictory things. Key takeaways Blocked and noindexed: a page bloc...
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A Practical Guide to CDNs and Search Crawling
How content delivery networks affect what search engine crawlers see and how quickly they are served. Key takeaways Bot protection: security rules can block leg...
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