Digital Marketing & CRO
How to Get Customer Lifecycle Marketing Right
Planning communication across the whole relationship — acquisition, onboarding, retention, expansion and win-back. Key takeaways Stages: acquisition, activation...
Samir Haddad
Technical SEO and measurement. Writes about crawling, indexing, Core Web Vitals and the difference between a figure and a guess.
313 articles
Digital Marketing & CRO
Marketing Data and Reporting: What Actually Works
Bringing data from several platforms into a report that answers a business question. Key takeaways Double counting: platforms each claim conversions they touche...
Digital Marketing & CRO
Personalization: What Actually Works
Changing what a visitor sees based on what is known about them. Key takeaways Caching conflict: personalised responses cannot be cached publicly Data basis: req...
Digital Marketing & CRO
Session Recording and Heatmaps: What Actually Works
Tools that record how individuals used a page, and aggregate where people clicked, moved and scrolled. Key takeaways Privacy: recordings can capture personal da...
Digital Marketing & CRO
Marketing Site Speed and Conversion, Done Properly
The relationship between how fast a marketing page loads and whether visitors complete what they came for. Key takeaways Tag load: marketing pages typically car...
Digital Marketing & CRO
A Practical Guide to Campaign Measurement and Incrementality
Establishing whether a campaign caused additional business, rather than taking credit for business that would have happened anyway. Key takeaways Holdout testin...
Digital Marketing & CRO
A Practical Guide to Competitor and Market Analysis
Understanding what competitors are doing in search, paid media, content and positioning. Key takeaways Visible: what competitors publish and bid on Not visible:...
Digital Marketing & CRO
How to Get Marketing and SEO Alignment Right
Making paid, organic, content and product teams work from the same understanding rather than against each other. Key takeaways Common conflicts: campaign pages...
Digital Marketing & CRO
UTM Campaign Tagging, Done Properly
Adding UTM parameters to links in emails, social posts, ads and partner placements so analytics tools can report which campaign and source each visit came from....
Digital Marketing & CRO
Google Ads Quality Score, Done Properly
A 1 to 10 rating Google Ads reports for each keyword, estimating how the quality of your ads and landing pages compares with other advertisers on the same keywo...
Digital Marketing & CRO
SMS Marketing Compliance, Done Properly
The US rules for sending marketing text messages: getting the right consent before sending, honoring opt-outs and respecting calling-hour limits. Key takeaways...
Digital Marketing & CRO
How to Get Enhanced Conversions and First-Party Data Right
Google Ads features that send hashed first-party data, such as the email address or phone number a customer entered, to match conversions to ad clicks more accu...
Load more articles
Showing 24 of 313