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How to Get Geographic Redirects and Crawlers Right
Automatically sending visitors to a country or language version based on their location, and what it does to crawling. Key takeaways Crawler location: crawlers...
Samir Haddad
Technical SEO and measurement. Writes about crawling, indexing, Core Web Vitals and the difference between a figure and a guess.
313 articles
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Diagnosing Traffic Drops: The Decisions That Matter
Working out why organic search traffic fell, and whether the cause is technical, algorithmic, seasonal or measurement error. Key takeaways Measurement: tracking...
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Carousel Rich Results: What Actually Works
Search result formats that display several items from one page in a scrollable list, such as recipes or courses. Key takeaways List markup: carousels use item l...
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A Practical Guide to Crawl Stats Report
The Search Console report showing how often Google crawls a site, what it requests and how the server responds. Key takeaways Requests: the report shows total c...
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A Practical Guide to The Google Indexing API
An API that notifies Google about new or removed pages, limited to specific content types. Key takeaways Supported types: the API supports job posting and broad...
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Duplicate Titles Across Pages, Done Properly
Pages sharing the same title tag, common on paginated, filtered and templated sections. Key takeaways Templates: generated pages often share one title pattern P...
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How to Get Language and Country Selectors Right
The control that lets visitors choose their language or country version of a site. Key takeaways Visibility: selectors should be findable without scrolling to t...
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Healthcare SEO, Done Properly
Search optimization for providers, clinics and health information sites. Key takeaways Quality expectations: health topics are treated as high-stakes content Ex...
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How to Get Legal SEO Right
Search optimization for law firms, which compete in expensive local and practice-area markets. Key takeaways Local intent: most legal searches have local intent...
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Financial Services SEO: What Actually Works
Search optimization for banks, advisers, lenders and financial information sites. Key takeaways High-stakes content: financial topics are treated as consequenti...
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Real Estate SEO, Done Properly
Search optimization for agencies and property portals, where listings change constantly. Key takeaways Listing churn: properties sell and pages disappear Area c...
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Restaurant SEO: The Decisions That Matter
Search optimization for restaurants, where local search and menus drive most discovery. Key takeaways Local results: restaurants compete primarily in local sear...
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