Brand Guidelines
Guidelines people actually follow — correct and incorrect usage side by side, colors specified for every process, and accessible pairings stated rather than implied.
- Price
- From $1,200.00 per project
- Turnaround
- 2–3 weeks
- Free trial
- A free written review of your current identity, no card, no commitment.
What Brand Guidelines covers
6 services under this heading. Each is priced for the work it actually involves rather than averaged into one rate.
Core Guidelines Document
The main brand guidelines covering logo, color, type, imagery and voice, with real examples of correct and incorrect use...
Priced per project
Digital Brand Guidelines
Guidelines for applying the brand on websites, apps, email and social media, including interface colors, components and...
Priced per project
Logo Usage Rules
Clear rules for logo size, clear space, backgrounds and misuse, with examples, so the logo is reproduced consistently ev...
Priced per project
Accessibility Requirements
Guidance on color contrast, type sizes and alternative text built into your brand rules, so accessible design is the def...
Priced per project
Co-Branding & Partner Rules
Rules for how your brand appears alongside partners, sponsors and resellers, including logo spacing and approval steps.
Priced per project
Asset Library Setup
An organized library of logos, fonts, images and templates, so the team always finds the current approved versions.
Priced per project
Before and after
Drag the handle. Every pair is our own work.
Correct and incorrect usage side by side, with the right file one click away
Illustration, not a client job
Brand Guidelines Nonprofit 3 weeks
Rates and common questions for this work are on the Brand & Identity Design page.
Brand Guidelines vs the alternatives
Side-by-side on price, turnaround and what you actually get back. Written for the decision rather than for us.
Brand Applications vs Brand Guidelines
Which you need, what each costs, and when a project wants both — brand applications compared with brand guidelines.
Brand Guidelines vs Brand Strategy
Which you need, what each costs, and when a project wants both — brand guidelines compared with brand strategy.
Brand Guidelines vs Hire Brand Designers
Which you need, what each costs, and when a project wants both — brand guidelines compared with hire brand designers.
Brand Guidelines vs Rebranding
Which you need, what each costs, and when a project wants both — brand guidelines compared with rebranding.
Brand Guidelines vs Visual Identity
Which you need, what each costs, and when a project wants both — brand guidelines compared with visual identity.
Brand & Identity Design by industry
What the work involves in your sector, what it costs there, and the US rules that apply to it.
- Agriculture and agtech
- Auto parts and aftermarket
- Beauty and cosmetics
- Construction and contractors
- Consumer electronics
- Dental practices
- E-commerce and DTC brands
- Education and e-learning
- Energy and solar
- Events and venues
- Fashion and apparel
- Financial services and fintech
- Fitness and wellness
- Food and beverage
- Furniture and home goods
- Government and public sector
- Healthcare practices
- Hotels and hospitality
- HVAC and home services
- Industrial equipment
- Insurance
- Jewelry and watches
- Law firms
- Logistics and freight
- Manufacturing and industrial
- Marketplaces and aggregators
- Media and publishing
- Music and entertainment
- Nonprofits
- Pet products
- Real estate and property
- Regulated retail and cannabis
- Restaurants and food service
- SaaS and software
- Sports and outdoor
- Staffing and recruiting
- Toys and games
- Travel and tourism
Often combined with Brand Guidelines
The work that usually sits either side of this one. One team handles all of it, under one brief.
Corporate Identity Design
Designing the visual pieces a company uses every day, from logos and stationery to brochures, signage and digital templa...
Priced per project
Website Design
Structure first, surface second.
From $4,800.00 per project
Creative Graphic Design
Advertising, identity and print, produced to spec.
Priced per project
UI & UX Design
Designing how a website or app works for the people using it, from research and structure to screens, flows and accessib...
Priced per project
Studio Setup & Lighting Design
Lighting and studio setups designed for your products, documented so the same look can be recreated at every future shoo...
Priced per project
Taxonomy & Tagging Design
Designing the categories and tags used to organize content, so people and search engines can find related material witho...
Priced per project
Related services
Try it free: a free written review of your current identity.
No card and no commitment. If the standard is not what you need, you have lost nothing.