Digital Marketing & CRO
Free Tools as Acquisition: What Actually Works
Calculators, checkers and generators published free to attract prospective customers. Key takeaways Maintenance: tools break as data and rules change Links: gen...
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5,872 articles across 14 disciplines
Digital Marketing & CRO
A Practical Guide to Newsletter Sponsorships
Buying placements in independent newsletters that reach a target audience. Key takeaways Audience size: newsletter audiences are smaller but concentrated Verifi...
Digital Marketing & CRO
Paid Content Amplification, Done Properly
Paying to distribute content such as articles, videos and research to a wider audience. Key takeaways Disclosure: paid placements must be identifiable as advert...
Digital Marketing & CRO
How to Get Creator Whitelisting Right
Running paid ads through a creator's own account with their permission, sometimes called partnership ads. Key takeaways Permissions: creators grant adverti...
Digital Marketing & CRO
Retail Media Networks: The Decisions That Matter
Advertising inside retailer and marketplace platforms, shown to shoppers who are already buying. Key takeaways Closed measurement: retailers report their own re...
Digital Marketing & CRO
How to Get App Install Advertising Right
Campaigns that drive mobile app installs and in-app actions. Key takeaways Attribution: mobile attribution uses platform frameworks and measurement partners Pri...
Digital Marketing & CRO
Store Visit Measurement, Done Properly
Estimating how many people visited a physical location after seeing an ad. Key takeaways Modeled data: store visits are estimates, not counts Thresholds: platfo...
Digital Marketing & CRO
A Practical Guide to Auditing Automated Campaigns
Reviewing automated campaigns, triggers and lists to find what is broken, outdated or duplicated. Key takeaways Orphaned campaigns: keep running after their pur...
Digital Marketing & CRO
A Practical Guide to Data Clean Rooms
Environments where two parties analyze combined data without either seeing the other's raw records. Key takeaways Privacy controls: raw records are not exp...
Digital Marketing & CRO
Experiment Backlogs, Done Properly
A prioritized list of experiments waiting to run, with hypotheses and expected impact. Key takeaways Hypotheses: each experiment needs a stated expectation Prio...
Digital Marketing & CRO
Event Lead Capture: The Decisions That Matter
Collecting and following up leads from trade shows, conferences and events. Key takeaways Consent: badge scanning still requires lawful basis for marketing Qual...
Digital Marketing & CRO
How to Get Messaging Channel Marketing Right
Marketing through messaging apps and business messaging channels rather than email or social feeds. Key takeaways Consent: messaging channels require explicit o...
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