Digital Marketing & CRO
Structuring a Marketing Team, Done Properly
The roles and responsibilities needed to run marketing for a business of a given size. Key takeaways Generalists and specialists: early teams need generalists,...
Lumexa Media · Writing
The journal
Working notes from a studio that edits images, cuts video, mixes audio, builds websites, renders 3D and argues about search results. Every article is written by a named person and cites the body that published the figures in it.
5,872 articles across 14 disciplines
Digital Marketing & CRO
How to Get Agency or In-House Right
Deciding which marketing work to run internally and which to outsource. Key takeaways Knowledge retention: in-house work builds institutional knowledge Speciali...
Digital Marketing & CRO
Briefing an Agency: The Decisions That Matter
The information an external marketing partner needs to do good work. Key takeaways Context: business goals matter more than campaign tactics Constraints: legal,...
Digital Marketing & CRO
Allocating Marketing Budget, Done Properly
Deciding how to divide marketing spend across channels, campaigns and time. Key takeaways Channel saturation: additional spend has diminishing returns Testing b...
Digital Marketing & CRO
Marketing Calendars, Done Properly
The shared schedule of campaigns, launches and content across a marketing team. Key takeaways Dependencies: campaigns depend on product, content and design Freq...
Digital Marketing & CRO
How to Get Campaign Retrospectives Right
Structured reviews after campaigns finish, covering what happened and what to change. Key takeaways Timing: reviews work best soon after completion Data: result...
Digital Marketing & CRO
Marketing Dashboards: What Actually Works
The recurring reports and dashboards that show how marketing is performing. Key takeaways Audience: executives and practitioners need different views Definition...
Digital Marketing & CRO
A Practical Guide to Reporting Marketing to Boards
Presenting marketing performance to boards and senior leadership. Key takeaways Business framing: boards care about revenue, pipeline and efficiency Consistency...
Digital Marketing & CRO
How to Get Marketing Data Governance Right
Rules about what customer data marketing collects, where it lives and who can use it. Key takeaways Inventory: you cannot govern data you have not mapped Lawful...
Digital Marketing & CRO
Auditing the Marketing Stack, Done Properly
Reviewing the tools marketing uses, what they cost and whether they are still needed. Key takeaways Overlap: several tools often do the same job Ownership: tool...
Digital Marketing & CRO
Marketing Compliance Training: What Actually Works
Training marketing staff on the advertising, privacy and industry rules that apply to their work. Key takeaways Advertising rules: claims, endorsements and disc...
Digital Marketing & CRO
How to Get Pausing Campaigns in a Crisis Right
Stopping or adapting advertising during incidents, disasters or reputational events. Key takeaways Scheduled activity: continues unless manually stopped Channel...
Load more articles
Showing 4,536 of 5,872
Try us free on your own work.
Send us something real and we will do it to your brief — no card, no commitment. If the standard is not what you need, you have lost nothing.