Digital Marketing & CRO
Invalid Traffic and Ad Fraud, Done Properly
Clicks and impressions generated by bots or deliberate fraud rather than genuine people. Key takeaways Invalid traffic: platforms filter some automatically and...
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Working notes from a studio that edits images, cuts video, mixes audio, builds websites, renders 3D and argues about search results. Every article is written by a named person and cites the body that published the figures in it.
5,872 articles across 14 disciplines
Digital Marketing & CRO
How to Get Brand Safety in Programmatic Right
Controlling where ads appear so they do not run alongside content that damages the brand. Key takeaways Exclusion lists: block specific sites and categories Inc...
Digital Marketing & CRO
A Practical Guide to Accessible Ad Creative
Designing ads that work for people with disabilities, including captions, contrast and readable text. Key takeaways Captions: video ads are often watched withou...
Digital Marketing & CRO
Running an Affiliate Program: What Actually Works
Paying partners commission for sales or leads they refer, and managing the program's rules and compliance. Key takeaways Disclosure: affiliates must disclo...
Digital Marketing & CRO
A Practical Guide to Channel and Partner Marketing
Marketing through resellers, distributors and integration partners rather than only direct to customers. Key takeaways Co-branding: partner materials mix two br...
Digital Marketing & CRO
In-App Messaging, Done Properly
Messages shown inside an application, such as announcements, tips and upgrade prompts. Key takeaways Timing: messages during tasks interrupt and annoy Targeting...
Digital Marketing & CRO
A Practical Guide to Social Listening
Monitoring what people say about a brand, competitors and category across social platforms and forums. Key takeaways Coverage: tools monitor public posts, not p...
Digital Marketing & CRO
Brand Communities: The Decisions That Matter
Spaces where customers interact with each other and the brand, such as forums, groups and user events. Key takeaways Moderation: communities need active moderat...
Digital Marketing & CRO
Finding and Vetting Creators, Done Properly
Identifying influencers and creators to work with, and checking their audience and history before committing. Key takeaways Engagement quality: comments and sav...
Digital Marketing & CRO
Rights for User-Generated Content in Ads, Done Properly
Getting permission to use customer photos, videos and reviews in advertising. Key takeaways Copyright: the creator owns the photo or video Publicity rights: peo...
Digital Marketing & CRO
How to Get Podcast Advertising Right
Buying advertising in podcasts, whether host-read, produced spots or dynamically inserted ads. Key takeaways Host-read ads: carry the host's credibility an...
Digital Marketing & CRO
Budget Pacing in Ad Accounts, Done Properly
Managing how advertising budgets are spent across a period so money is neither exhausted early nor left unspent. Key takeaways Daily budgets: platforms may spen...
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