Marketing digital et CRO
Free Tools as Acquisition: What Actually Works
Calculators, checkers and generators published free to attract prospective customers. Key takeaways Maintenance: tools break as data and rules change Links: gen...
Lumexa Media · Articles
Le journal
Les notes de travail d'un studio qui retouche des images, monte des vidéos, mixe de l'audio, crée des sites web, réalise des rendus 3D et débat des résultats de recherche. Chaque article est signé par une personne nommée et cite l'organisme qui a publié les chiffres qu'il contient.
5 872 articles dans 14 disciplines
Marketing digital et CRO
A Practical Guide to Newsletter Sponsorships
Buying placements in independent newsletters that reach a target audience. Key takeaways Audience size: newsletter audiences are smaller but concentrated Verifi...
Marketing digital et CRO
Paid Content Amplification, Done Properly
Paying to distribute content such as articles, videos and research to a wider audience. Key takeaways Disclosure: paid placements must be identifiable as advert...
Marketing digital et CRO
How to Get Creator Whitelisting Right
Running paid ads through a creator's own account with their permission, sometimes called partnership ads. Key takeaways Permissions: creators grant adverti...
Marketing digital et CRO
Retail Media Networks: The Decisions That Matter
Advertising inside retailer and marketplace platforms, shown to shoppers who are already buying. Key takeaways Closed measurement: retailers report their own re...
Marketing digital et CRO
How to Get App Install Advertising Right
Campaigns that drive mobile app installs and in-app actions. Key takeaways Attribution: mobile attribution uses platform frameworks and measurement partners Pri...
Marketing digital et CRO
Store Visit Measurement, Done Properly
Estimating how many people visited a physical location after seeing an ad. Key takeaways Modeled data: store visits are estimates, not counts Thresholds: platfo...
Marketing digital et CRO
A Practical Guide to Auditing Automated Campaigns
Reviewing automated campaigns, triggers and lists to find what is broken, outdated or duplicated. Key takeaways Orphaned campaigns: keep running after their pur...
Marketing digital et CRO
A Practical Guide to Data Clean Rooms
Environments where two parties analyze combined data without either seeing the other's raw records. Key takeaways Privacy controls: raw records are not exp...
Marketing digital et CRO
Experiment Backlogs, Done Properly
A prioritized list of experiments waiting to run, with hypotheses and expected impact. Key takeaways Hypotheses: each experiment needs a stated expectation Prio...
Marketing digital et CRO
Event Lead Capture: The Decisions That Matter
Collecting and following up leads from trade shows, conferences and events. Key takeaways Consent: badge scanning still requires lawful basis for marketing Qual...
Marketing digital et CRO
How to Get Messaging Channel Marketing Right
Marketing through messaging apps and business messaging channels rather than email or social feeds. Key takeaways Consent: messaging channels require explicit o...
Load more articles
Showing 4,524 of 5,872
Essayez-nous gratuitement sur vos propres projets.
Envoyez-nous un vrai projet et nous le réaliserons selon votre brief — sans carte bancaire, sans engagement. Si le niveau ne vous convient pas, vous n'aurez rien perdu.