Digital Marketing & CRO
Setting Marketing Goals: What Actually Works
Defining what marketing is trying to achieve in a period, and how success will be judged. Key takeaways Business alignment: marketing goals should map to busine...
Lumexa Media · Writing
The journal
Working notes from a studio that edits images, cuts video, mixes audio, builds websites, renders 3D and argues about search results. Every article is written by a named person and cites the body that published the figures in it.
5,872 articles across 14 disciplines
Digital Marketing & CRO
A Practical Guide to Testing Messaging with Customers
Checking whether the words a business uses actually land with the people it sells to. Key takeaways Customer language: differs from internal terminology Methods...
E-commerce Development
How to Get Checkout Optimization Right
Reducing the friction between a customer deciding to buy and the order being placed. Key takeaways Research source: Baymard Institute publishes ongoing checkout...
E-commerce Development
Product Page Design, Done Properly
The page where a customer decides whether to buy, containing everything they need to be confident enough to do so. Key takeaways Core elements: imagery, price,...
E-commerce Development
Payment Integration: What Actually Works
Connecting a store to the systems that take money, with the security and compliance obligations that come with it. Key takeaways Standard: PCI DSS governs handl...
E-commerce Development
A Practical Guide to Faceted Navigation and Filtering
Letting customers narrow a catalog by attributes, without generating an unmanageable number of crawlable URLs. Key takeaways URL explosion: combinations multipl...
E-commerce Development
A Practical Guide to Inventory and Stock Management
Keeping what the store says is available consistent with what can actually be shipped. Key takeaways Sources of truth: usually a warehouse or ERP system, not th...
E-commerce Development
A Practical Guide to Headless Commerce
Separating the storefront from the commerce engine, so the front end is built independently of the platform that handles catalog, cart and orders. Key takeaways...
E-commerce Development
A Practical Guide to Product Search and Merchandising
On-site search and the controls that decide what customers see first. Key takeaways Intent: site search users typically show higher purchase intent Zero results...
E-commerce Development
How to Get Returns and Post-Purchase Experience Right
Everything that happens after the order: confirmation, fulfillment updates, delivery, returns and support. Key takeaways Legal right: UK and EU distance selling...
E-commerce Development
E-commerce Performance: What Actually Works
Making a store fast, where every asset competes with every other and third-party scripts accumulate steadily. Key takeaways Third-party load: analytics, tags, c...
E-commerce Development
Subscription and Recurring Billing: The Decisions That Matter
Selling on a recurring basis, with the billing, dunning and cancellation handling that requires. Key takeaways Involuntary churn: caused by payment failures rat...
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