Digitales Marketing und CRO
Free Tools as Acquisition: What Actually Works
Calculators, checkers and generators published free to attract prospective customers. Key takeaways Maintenance: tools break as data and rules change Links: gen...
Lumexa Media · Artikel
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5.872 Artikel aus 14 Fachbereichen
Digitales Marketing und CRO
A Practical Guide to Newsletter Sponsorships
Buying placements in independent newsletters that reach a target audience. Key takeaways Audience size: newsletter audiences are smaller but concentrated Verifi...
Digitales Marketing und CRO
Paid Content Amplification, Done Properly
Paying to distribute content such as articles, videos and research to a wider audience. Key takeaways Disclosure: paid placements must be identifiable as advert...
Digitales Marketing und CRO
How to Get Creator Whitelisting Right
Running paid ads through a creator's own account with their permission, sometimes called partnership ads. Key takeaways Permissions: creators grant adverti...
Digitales Marketing und CRO
Retail Media Networks: The Decisions That Matter
Advertising inside retailer and marketplace platforms, shown to shoppers who are already buying. Key takeaways Closed measurement: retailers report their own re...
Digitales Marketing und CRO
How to Get App Install Advertising Right
Campaigns that drive mobile app installs and in-app actions. Key takeaways Attribution: mobile attribution uses platform frameworks and measurement partners Pri...
Digitales Marketing und CRO
Store Visit Measurement, Done Properly
Estimating how many people visited a physical location after seeing an ad. Key takeaways Modeled data: store visits are estimates, not counts Thresholds: platfo...
Digitales Marketing und CRO
A Practical Guide to Auditing Automated Campaigns
Reviewing automated campaigns, triggers and lists to find what is broken, outdated or duplicated. Key takeaways Orphaned campaigns: keep running after their pur...
Digitales Marketing und CRO
A Practical Guide to Data Clean Rooms
Environments where two parties analyze combined data without either seeing the other's raw records. Key takeaways Privacy controls: raw records are not exp...
Digitales Marketing und CRO
Experiment Backlogs, Done Properly
A prioritized list of experiments waiting to run, with hypotheses and expected impact. Key takeaways Hypotheses: each experiment needs a stated expectation Prio...
Digitales Marketing und CRO
Event Lead Capture: The Decisions That Matter
Collecting and following up leads from trade shows, conferences and events. Key takeaways Consent: badge scanning still requires lawful basis for marketing Qual...
Digitales Marketing und CRO
How to Get Messaging Channel Marketing Right
Marketing through messaging apps and business messaging channels rather than email or social feeds. Key takeaways Consent: messaging channels require explicit o...
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