Digital Marketing & CRO
Energy and Efficiency Claims: The Decisions That Matter
Marketing claims about energy efficiency, savings and certification for products and buildings. Key takeaways Green Guides: cover environmental and efficiency m...
Lumexa Media · Writing
The journal
Working notes from a studio that edits images, cuts video, mixes audio, builds websites, renders 3D and argues about search results. Every article is written by a named person and cites the body that published the figures in it.
5,872 articles across 14 disciplines
Digital Marketing & CRO
Employment and Recruitment Advertising, Done Properly
Advertising jobs and employer brands, including where and how vacancies are promoted. Key takeaways Protected characteristics: ads may not express preferences b...
Digital Marketing & CRO
Charitable Solicitation Rules: The Decisions That Matter
The registration and disclosure requirements that apply when nonprofits ask the public for donations. Key takeaways State registration: most states require regi...
Digital Marketing & CRO
A Practical Guide to Tobacco and Vape Marketing Restrictions
The federal restrictions that apply to marketing tobacco, vaping and nicotine products. Key takeaways FDA authority: the FDA regulates tobacco product marketing...
Digital Marketing & CRO
A Practical Guide to Education and Training Marketing Claims
Advertising for schools, colleges and training providers, particularly claims about outcomes and jobs. Key takeaways Outcome claims: job placement and salary cl...
Digital Marketing & CRO
Workplace Safety Content for Industrial Marketing: The Decisions That Matter
Marketing content for industrial, construction and manufacturing audiences, where safety claims and imagery carry weight. Key takeaways Protective equipment: sa...
Digital Marketing & CRO
Food and Agriculture Marketing Claims: The Decisions That Matter
Claims about food products, farming methods and origin, such as organic, natural and grass-fed. Key takeaways Organic: the term is regulated under federal organ...
Digital Marketing & CRO
A Practical Guide to Public Health Campaign Content
Marketing and communication work for health campaigns, clinics and public health organizations. Key takeaways Sources: public health agencies publish current gu...
Digital Marketing & CRO
Geo Experiments, Done Properly
Tests that switch marketing on or off in matched geographic areas to measure real impact. Key takeaways Matched markets: test and control regions must behave si...
Digital Marketing & CRO
Campaign Creative Briefs: The Decisions That Matter
The document that tells creative teams what a campaign must achieve, for whom and within what constraints. Key takeaways Audience: briefs should describe real p...
Digital Marketing & CRO
Customer Reference Programs: The Decisions That Matter
A managed program of customers willing to act as references, speak at events or appear in case studies. Key takeaways Consent: customers agree to specific types...
Digital Marketing & CRO
A Practical Guide to Sales Enablement Content
Material produced for sales teams to use in conversations, such as one-pagers, decks and objection guides. Key takeaways Usage: most sales content is never used...
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