Digital Marketing & CRO
How to Get Attorney Advertising Rules Right
The professional conduct rules that govern how law firms may advertise and solicit clients. Key takeaways Model rules: the ABA Model Rules prohibit false or mis...
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5,872 articles across 14 disciplines
Digital Marketing & CRO
A Practical Guide to Financial Adviser Marketing Rules
The SEC Marketing Rule and related requirements that govern how investment advisers promote their services. Key takeaways Marketing Rule: governs advertisements...
Digital Marketing & CRO
How to Get Insurance Advertising Rules Right
State-level rules on how insurance products may be advertised, including licensing and disclosure requirements. Key takeaways State regulation: insurance is reg...
Digital Marketing & CRO
Healthcare Marketing and HIPAA, Done Properly
Marketing rules for healthcare providers, where patient information and communications are protected by federal privacy rules. Key takeaways Authorization: mark...
Digital Marketing & CRO
Auto Dealer Advertising Rules: What Actually Works
The rules governing vehicle advertising, covering pricing, financing claims and availability. Key takeaways Truth in Lending: credit terms in advertising trigge...
Digital Marketing & CRO
A Practical Guide to Fair Housing in Real Estate Marketing
The federal rules that prohibit discriminatory advertising and targeting in housing. Key takeaways Fair Housing Act: prohibits discriminatory statements and adv...
Digital Marketing & CRO
Alcohol Advertising Rules: The Decisions That Matter
Federal and platform rules on how alcoholic drinks may be advertised. Key takeaways TTB: the Alcohol and Tobacco Tax and Trade Bureau regulates alcohol advertis...
Digital Marketing & CRO
How to Get Cannabis and CBD Marketing Limits Right
The advertising restrictions that apply to cannabis and hemp-derived products in the United States. Key takeaways Federal status: cannabis remains federally con...
Digital Marketing & CRO
A Practical Guide to Advertising to Children
The rules that apply when marketing is directed at children, covering privacy, claims and disclosure. Key takeaways COPPA: regulates collection of personal info...
Digital Marketing & CRO
Political Advertising Disclosure: The Decisions That Matter
The disclaimer and reporting requirements that apply to paid political advertising. Key takeaways Disclaimers: federal rules require paid-for-by statements on c...
Digital Marketing & CRO
A Practical Guide to Weight Loss and Fitness Claims
Advertising claims about weight loss, body transformation and fitness results. Key takeaways Substantiation: claims need competent and reliable scientific evide...
Digital Marketing & CRO
Credit and Debt Relief Advertising: The Decisions That Matter
Advertising for credit repair, debt settlement and lending products. Key takeaways Truth in Lending: credit advertising triggers disclosure requirements Telemar...
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