Marketing digital et CRO
Energy and Efficiency Claims: The Decisions That Matter
Marketing claims about energy efficiency, savings and certification for products and buildings. Key takeaways Green Guides: cover environmental and efficiency m...
Lumexa Media · Articles
Le journal
Les notes de travail d'un studio qui retouche des images, monte des vidéos, mixe de l'audio, crée des sites web, réalise des rendus 3D et débat des résultats de recherche. Chaque article est signé par une personne nommée et cite l'organisme qui a publié les chiffres qu'il contient.
5 872 articles dans 14 disciplines
Marketing digital et CRO
Employment and Recruitment Advertising, Done Properly
Advertising jobs and employer brands, including where and how vacancies are promoted. Key takeaways Protected characteristics: ads may not express preferences b...
Marketing digital et CRO
Charitable Solicitation Rules: The Decisions That Matter
The registration and disclosure requirements that apply when nonprofits ask the public for donations. Key takeaways State registration: most states require regi...
Marketing digital et CRO
A Practical Guide to Tobacco and Vape Marketing Restrictions
The federal restrictions that apply to marketing tobacco, vaping and nicotine products. Key takeaways FDA authority: the FDA regulates tobacco product marketing...
Marketing digital et CRO
A Practical Guide to Education and Training Marketing Claims
Advertising for schools, colleges and training providers, particularly claims about outcomes and jobs. Key takeaways Outcome claims: job placement and salary cl...
Marketing digital et CRO
Workplace Safety Content for Industrial Marketing: The Decisions That Matter
Marketing content for industrial, construction and manufacturing audiences, where safety claims and imagery carry weight. Key takeaways Protective equipment: sa...
Marketing digital et CRO
Food and Agriculture Marketing Claims: The Decisions That Matter
Claims about food products, farming methods and origin, such as organic, natural and grass-fed. Key takeaways Organic: the term is regulated under federal organ...
Marketing digital et CRO
A Practical Guide to Public Health Campaign Content
Marketing and communication work for health campaigns, clinics and public health organizations. Key takeaways Sources: public health agencies publish current gu...
Marketing digital et CRO
Geo Experiments, Done Properly
Tests that switch marketing on or off in matched geographic areas to measure real impact. Key takeaways Matched markets: test and control regions must behave si...
Marketing digital et CRO
Campaign Creative Briefs: The Decisions That Matter
The document that tells creative teams what a campaign must achieve, for whom and within what constraints. Key takeaways Audience: briefs should describe real p...
Marketing digital et CRO
Customer Reference Programs: The Decisions That Matter
A managed program of customers willing to act as references, speak at events or appear in case studies. Key takeaways Consent: customers agree to specific types...
Marketing digital et CRO
A Practical Guide to Sales Enablement Content
Material produced for sales teams to use in conversations, such as one-pagers, decks and objection guides. Key takeaways Usage: most sales content is never used...
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