Digital Marketing & CRO
Speed to Lead, Done Properly
How quickly a business responds after someone submits an inquiry. Key takeaways Decay: interest falls quickly after the initial inquiry Routing: leads must reac...
Lumexa Media · Writing
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Working notes from a studio that edits images, cuts video, mixes audio, builds websites, renders 3D and argues about search results. Every article is written by a named person and cites the body that published the figures in it.
5,872 articles across 14 disciplines
Digital Marketing & CRO
Lead Scoring Models: What Actually Works
Scoring leads on fit and behavior so sales can prioritize who to contact first. Key takeaways Fit: company size, industry and role indicate suitability Behavior...
Digital Marketing & CRO
A Practical Guide to CRM Data Hygiene
Keeping customer relationship data accurate, deduplicated and complete. Key takeaways Duplicates: multiple records split history and confuse reporting Decay: co...
Digital Marketing & CRO
How to Get Lead Handoff Agreements Right
A written agreement between marketing and sales about what qualifies as a lead and what happens next. Key takeaways Definitions: qualified lead criteria must be...
Digital Marketing & CRO
Ad Creative Testing, Done Properly
Systematically testing ad images, video and copy to find what performs, rather than changing everything at once. Key takeaways Variables: testing one element at...
Digital Marketing & CRO
A Practical Guide to Ad Fatigue and Frequency Capping
The decline in ad performance as the same people see the same ad repeatedly, and the settings that limit exposure. Key takeaways Frequency: measures average imp...
Digital Marketing & CRO
Lookalike Audiences, Done Properly
Audiences built by finding people similar to an existing customer list or website audience. Key takeaways Source quality: the seed list determines who is found...
Digital Marketing & CRO
Customer Data Platforms: The Decisions That Matter
Systems that unify customer data from several sources into one profile for marketing and analysis. Key takeaways Identity resolution: matching records across so...
Digital Marketing & CRO
Third-Party Cookies and Browser Changes: The Decisions That Matter
The state of cross-site tracking in browsers, and what it means for advertising and measurement. Key takeaways Safari and Firefox: block third-party cookies by...
Digital Marketing & CRO
Growing an Email List, Done Properly
Building a permission-based list of subscribers through content, offers and site placements. Key takeaways Consent: subscribers should knowingly opt in Purchase...
Digital Marketing & CRO
Re-engagement Campaigns: The Decisions That Matter
Campaigns aimed at subscribers or customers who have stopped opening, clicking or buying. Key takeaways Engagement signals: mailbox providers consider engagemen...
Digital Marketing & CRO
Auditing Conversion Tracking: The Decisions That Matter
Checking that conversions are recorded once, accurately and in the right places across analytics and ad platforms. Key takeaways Duplication: the same conversio...
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