Content Strategy
A Practical Guide to Case Studies and Proof Content
Content that shows what a business has actually done, with enough specificity to be believed. Key takeaways Persuasive elements: the problem, the constraint, wh...
Lumexa Media · Writing
The journal
Working notes from a studio that edits images, cuts video, mixes audio, builds websites, renders 3D and argues about search results. Every article is written by a named person and cites the body that published the figures in it.
5,872 articles across 14 disciplines
Content Strategy
Content Repurposing, Done Properly
Deriving several assets from one substantial piece of work, in the formats each channel needs. Key takeaways Source: one substantial piece with original researc...
Content Strategy
How to Get Content and Search Intent Alignment Right
Making sure each piece of content is the kind of thing that satisfies the query it targets. Key takeaways Evidence: the currently ranking results show the engin...
Content Strategy
Subject Matter Expert Interviews: What Actually Works
Extracting what an expert knows and turning it into publishable content, when the expert has no time to write. Key takeaways Constraint: expert time, which is t...
Content Strategy
Content Performance Measurement: What Actually Works
Judging whether content achieved what it was published to achieve. Key takeaways Data sources: Search Console, analytics and downstream business data Lag: organ...
Content Strategy
Content Design for Services, Done Properly
Writing the words inside a service — forms, guidance, confirmations, letters — so that people can complete what they came to do. Key takeaways Discipline: conte...
Content Strategy
Metadata and Content Modeling, Done Properly
Defining the structure of content — its fields, types and relationships — so it can be managed, reused and found. Key takeaways Model: content types with define...
Content Strategy
How to Get Blogging Strategy for Businesses Right
Deciding whether a business should publish regularly, about what, and to what end. Key takeaways Frequency: no published standard exists; consistency matters mo...
Content Strategy
Documentation and Knowledge Bases: The Decisions That Matter
Content that helps people use a product or resolve a problem without contacting support. Key takeaways Measure: deflected support contacts and task success Sear...
Content Strategy
How to Get Email Newsletters Right
Content sent directly to a list of people who asked for it, outside the reach of any platform's algorithm. Key takeaways Consent: required under UK and EU...
Content Strategy
A Practical Guide to Content Accessibility
Writing and structuring content so it works for readers using assistive technology, and for everyone else. Key takeaways Headings: must be sequential and descri...
Content Strategy
Content Migration: The Decisions That Matter
Moving content to a new platform or structure without losing it, breaking it, or losing its search value. Key takeaways Requirement: a mapping from every old UR...
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