Content Strategy
A Practical Guide to Plain Language
Writing that the intended reader can find, understand and act on the first time they read it, using common words, short sentences and a clear structure. Key tak...
Lumexa Media · Writing
The journal
Working notes from a studio that edits images, cuts video, mixes audio, builds websites, renders 3D and argues about search results. Every article is written by a named person and cites the body that published the figures in it.
5,872 articles across 14 disciplines
Content Strategy
A Practical Guide to Readability and Reading Level
How easy a piece of text is to read and understand, often estimated with formulas based on sentence and word length, and addressed in WCAG as a reading level re...
Content Strategy
A Practical Guide to AI-Assisted Content
Content drafted, edited or expanded with generative AI tools, and the editorial checks needed before it is published under your name. Key takeaways Google'...
Content Strategy
FAQ Pages and Question Content: The Decisions That Matter
Content organized as questions and answers, on a dedicated FAQ page or within product and service pages, answering what people ask before they buy or contact su...
Content Strategy
Content Style Guides, Done Properly
A shared reference for how an organization writes: voice, grammar and punctuation choices, formatting, terminology and accessibility rules, with examples. Key t...
Content Strategy
Publication and Update Dates, Done Properly
The dates shown on articles and guides, and the structured data behind them, telling readers and search engines when content was published and last meaningfully...
Content Strategy
A Practical Guide to White Papers
Long-form, authoritative documents that explain a problem and an approach in depth, often used in B2B marketing and sometimes gated behind a form. Key takeaways...
Content Strategy
Lead Magnets and Gated Content, Done Properly
Valuable resources, such as guides, templates, checklists and tools, offered in exchange for contact details to generate leads. Key takeaways Exchange: contact...
Content Strategy
Webinars as Content: The Decisions That Matter
Live or recorded online presentations used to educate prospects and customers, and the content that can be produced from them afterward. Key takeaways Captions:...
Content Strategy
Press Releases, Done Properly
Official announcements written for journalists and published through newsrooms and distribution services, covering launches, results and company news. Key takea...
Content Strategy
A Practical Guide to Glossary Pages
Pages that define the terms used in an industry or product, either as one glossary or as separate definition pages. Key takeaways Formats: a single page, alphab...
Content Strategy
Competitor Comparison Pages, Done Properly
Pages that compare your product with competitors or alternatives, often targeting searches such as product versus product. Key takeaways FTC standard: comparati...
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