Brand & Identity Design
A Practical Guide to Testing Brand Voice
Checking whether written brand voice guidelines actually change how people write. Key takeaways Examples: before and after rewrites teach faster than adjectives...
Lumexa Media · Writing
The journal
Working notes from a studio that edits images, cuts video, mixes audio, builds websites, renders 3D and argues about search results. Every article is written by a named person and cites the body that published the figures in it.
5,872 articles across 14 disciplines
Brand & Identity Design
AI-Generated Brand Assets: What Actually Works
Using generative tools to produce logos, illustrations and brand imagery. Key takeaways Authorship: the Copyright Office protects only human-authored material T...
Brand & Identity Design
How to Get Selecting a Branding Partner Right
Choosing an agency, studio or freelancer to develop a brand identity. Key takeaways Portfolios: show outcomes, not process or constraints Ownership: contracts s...
Brand & Identity Design
How to Get Brand Systems on Small Budgets Right
Building a workable brand identity when resources are limited. Key takeaways Scope: fewer elements are easier to apply consistently Fonts: quality open-source t...
Brand & Identity Design
When to Refresh a Brand: What Actually Works
Judging whether a brand needs a refresh, a full rebrand or simply better application. Key takeaways Recognition: rebranding resets accumulated recognition Trigg...
Content Strategy
How to Get Content Strategy Fundamentals Right
Deciding what content a business needs, who maintains it, and how it is judged — before anything is written. Key takeaways Core questions: audience, purpose, ow...
Content Strategy
Editorial Calendars: The Decisions That Matter
A plan of what will be published, when, by whom, and why. Key takeaways Contents: topic, purpose, owner, deadline, channel and status Capacity: the binding cons...
Content Strategy
A Practical Guide to Topic Clusters and Content Hubs
Organizing content as a hub page on a broad subject supported by linked pages covering its parts. Key takeaways Structure: a hub page linked bidirectionally wit...
Content Strategy
A Practical Guide to Writing for the Web
Writing that accommodates how people actually read online: scanning, skipping and leaving. Key takeaways Scanning: Nielsen Norman Group research documents scann...
Content Strategy
How to Get Content Governance Right
Who may publish, who approves, who owns which area, and what happens when content goes out of date. Key takeaways Roles: author, reviewer, approver and owner Re...
Content Strategy
How to Get Content Audits Right
An inventory of what exists, how it performs, and whether it is still accurate. Key takeaways Inventory: every URL, with owner, date, purpose and performance Da...
Content Strategy
How to Get Content Localization Right
Adapting content for another market — not only translating the words, but changing examples, references and sometimes the argument. Key takeaways Translation ve...
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