Brand & Identity Design
How to Get Law Firm Brand Names Right
Naming and branding law firms, including trade names, partner names and domain choices. Key takeaways Firm names: must not be false or misleading Trade names: a...
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Brand & Identity Design
Financial Institution Branding: The Decisions That Matter
Branding for banks and credit unions, including required deposit insurance signage and product disclosures. Key takeaways Official signage: deposit insurance si...
Brand & Identity Design
Nonprofit Brand and Charity Registration: What Actually Works
Brand identity for nonprofits, alongside the registration and disclosure requirements that come with fundraising. Key takeaways Registration: most states requir...
Brand & Identity Design
Brand Systems for Schools and Universities: What Actually Works
Brand systems for schools, colleges and universities, covering departments, athletics and student groups. Key takeaways Sub-brands: departments and teams create...
Brand & Identity Design
Government Brand Systems: The Decisions That Matter
Identity systems for public agencies, where consistency, accessibility and plain language are requirements rather than preferences. Key takeaways Design systems...
Brand & Identity Design
How to Get Cannabis Packaging Rules Right
Packaging and labeling for cannabis products, which is governed by state programs with strict requirements. Key takeaways State programs: requirements differ su...
Brand & Identity Design
A Practical Guide to Medical Device Labeling and UDI
Labeling requirements for medical devices, including unique device identifiers. Key takeaways Unique Device Identification: devices generally require a unique i...
Brand & Identity Design
How to Get Auto Dealer Brand Standards Right
Brand standards dealerships must follow as part of manufacturer agreements, covering signage, showrooms and marketing. Key takeaways Manufacturer standards: cov...
Brand & Identity Design
Real Estate Brokerage Branding: What Actually Works
Branding for brokerages and agents, including how licensing information appears in marketing. Key takeaways Brokerage identification: state rules generally requ...
Brand & Identity Design
How to Get Insurance Agency Branding Right
Branding for agencies and brokers, including how carrier relationships and licensing are represented. Key takeaways Licensing: agencies and producers are licens...
Brand & Identity Design
Restaurant Brand Systems: The Decisions That Matter
Brand identity for restaurants and food businesses, spanning menus, packaging, signage and delivery. Key takeaways Menus: chain menu labeling rules apply above...
Brand & Identity Design
Fitness Studio Branding: The Decisions That Matter
Brand identity for gyms and studios, covering signage, class schedules, apparel and member communications. Key takeaways Health claims: results claims require s...
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