Brand & Identity Design
Hotel Brand Standards: The Decisions That Matter
The brand rules hotels follow, particularly within chains and franchise systems. Key takeaways Property variation: buildings differ while the brand must feel co...
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Working notes from a studio that edits images, cuts video, mixes audio, builds websites, renders 3D and argues about search results. Every article is written by a named person and cites the body that published the figures in it.
5,872 articles across 14 disciplines
Brand & Identity Design
How to Get Sports Team Branding and Licensing Right
Identity for teams and clubs, including uniforms, mascots and licensed merchandise. Key takeaways Trademarks: team names, logos and mascots can be registered Li...
Brand & Identity Design
Civic and Place Branding, Done Properly
Identity for towns, districts and destinations, used by councils, tourism boards and local businesses. Key takeaways Shared use: local businesses and groups use...
Brand & Identity Design
How to Get Presenting Brand Concepts Right
How identity concepts are shown to clients and stakeholders for decision rather than opinion. Key takeaways Rationale: concepts land better with the thinking be...
Brand & Identity Design
How to Get Planning a Brand Rollout Right
Sequencing the change from an old identity to a new one across every touchpoint. Key takeaways Inventory: every branded asset must be found first Sequencing: cu...
Brand & Identity Design
Launching a Brand Internally, Done Properly
Introducing a new or refreshed identity to employees before and during the external launch. Key takeaways Sequence: employees should hear before the public Unde...
Brand & Identity Design
Brand Asset Handover: The Decisions That Matter
Delivering final identity files, guidelines and source materials at the end of a branding project. Key takeaways Source files: editable originals matter as much...
Brand & Identity Design
Working with Print Suppliers, Done Properly
Managing the relationship and files between designers and commercial printers. Key takeaways Specifications: stock, finish, size and quantity define the job Pro...
Brand & Identity Design
Keeping Brand Guidelines Current: The Decisions That Matter
Maintaining guidelines as the brand grows into new channels and formats. Key takeaways New channels: brands meet formats guidelines never anticipated Versioning...
Brand & Identity Design
Testing Logo Concepts: The Decisions That Matter
Checking identity concepts against practical and audience criteria before choosing one. Key takeaways Scale: logos must work at favicon size Single color: ident...
Brand & Identity Design
Launching a Sub-Brand, Done Properly
Introducing a new product line or division brand within an existing brand family. Key takeaways Architecture: the relationship to the parent brand must be defin...
Brand & Identity Design
Pairing Typefaces: What Actually Works
Choosing typefaces that work together across headings, body text and interface use. Key takeaways Contrast: pairings work through deliberate difference Characte...
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