Content Strategy
Original Research and Data Studies, Done Properly
Content based on data a company collects itself, such as surveys, product usage data or industry analysis, rather than on other people's research. Key take...
Lumexa Media · Writing
The journal
Working notes from a studio that edits images, cuts video, mixes audio, builds websites, renders 3D and argues about search results. Every article is written by a named person and cites the body that published the figures in it.
5,872 articles across 14 disciplines
Content Strategy
Briefing Freelance Writers, Done Properly
Giving freelance or agency writers the information they need to produce content that fits the audience, brand and goals the first time. Key takeaways Brief cont...
Content Strategy
A Practical Guide to Writing Video Scripts
Writing scripts for explainer, product, training and social videos, including narration, on-screen text and visual directions. Key takeaways Speaking rate: narr...
Content Strategy
How to Get Social Media Captions Right
Writing the text that accompanies posts on social platforms, including hooks, calls to action, hashtags and accessibility details. Key takeaways Truncation: pla...
Content Strategy
Plain-Language Privacy Notices: The Decisions That Matter
Writing privacy notices that explain what data is collected, why and what choices people have, in language people can understand. Key takeaways California regul...
Content Strategy
How to Get Audience Research for Content Right
Finding out what an audience needs, asks and struggles with, using sources such as search data, support tickets, interviews and surveys. Key takeaways Sources:...
Content Strategy
How to Get Content Gap Analysis Right
Comparing what an audience needs and searches for with what a site already covers, to find missing or weak topics. Key takeaways Inputs: audience questions, sea...
Content Strategy
How to Get Machine Translation Post-Editing Right
Using machine translation for a first draft and having professional translators edit it to the required quality. Key takeaways Standard: ISO 18587 covers post-e...
Content Strategy
Transcreation: The Decisions That Matter
Adapting marketing and creative content for another language and culture, preserving intent and emotion rather than translating word for word. Key takeaways Sco...
Content Strategy
Terminology Management, Done Properly
Maintaining an approved list of product names, technical terms and preferred wording, with translations, so content stays consistent. Key takeaways Termbase: a...
Content Strategy
Creative Commons Licenses: The Decisions That Matter
Standardized public licenses that let creators allow others to share and reuse their work under set conditions, such as attribution or non-commercial use. Key t...
Content Strategy
How to Get User-Generated Content Moderation Right
Reviewing and managing content submitted by users, such as reviews, comments, forum posts and uploads, to keep it lawful, relevant and safe. Key takeaways Spam:...
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