Marketing digital et CRO
Invalid Traffic and Ad Fraud, Done Properly
Clicks and impressions generated by bots or deliberate fraud rather than genuine people. Key takeaways Invalid traffic: platforms filter some automatically and...
Lumexa Media · Articles
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Les notes de travail d'un studio qui retouche des images, monte des vidéos, mixe de l'audio, crée des sites web, réalise des rendus 3D et débat des résultats de recherche. Chaque article est signé par une personne nommée et cite l'organisme qui a publié les chiffres qu'il contient.
5 872 articles dans 14 disciplines
Marketing digital et CRO
How to Get Brand Safety in Programmatic Right
Controlling where ads appear so they do not run alongside content that damages the brand. Key takeaways Exclusion lists: block specific sites and categories Inc...
Marketing digital et CRO
A Practical Guide to Accessible Ad Creative
Designing ads that work for people with disabilities, including captions, contrast and readable text. Key takeaways Captions: video ads are often watched withou...
Marketing digital et CRO
Running an Affiliate Program: What Actually Works
Paying partners commission for sales or leads they refer, and managing the program's rules and compliance. Key takeaways Disclosure: affiliates must disclo...
Marketing digital et CRO
A Practical Guide to Channel and Partner Marketing
Marketing through resellers, distributors and integration partners rather than only direct to customers. Key takeaways Co-branding: partner materials mix two br...
Marketing digital et CRO
In-App Messaging, Done Properly
Messages shown inside an application, such as announcements, tips and upgrade prompts. Key takeaways Timing: messages during tasks interrupt and annoy Targeting...
Marketing digital et CRO
A Practical Guide to Social Listening
Monitoring what people say about a brand, competitors and category across social platforms and forums. Key takeaways Coverage: tools monitor public posts, not p...
Marketing digital et CRO
Brand Communities: The Decisions That Matter
Spaces where customers interact with each other and the brand, such as forums, groups and user events. Key takeaways Moderation: communities need active moderat...
Marketing digital et CRO
Finding and Vetting Creators, Done Properly
Identifying influencers and creators to work with, and checking their audience and history before committing. Key takeaways Engagement quality: comments and sav...
Marketing digital et CRO
Rights for User-Generated Content in Ads, Done Properly
Getting permission to use customer photos, videos and reviews in advertising. Key takeaways Copyright: the creator owns the photo or video Publicity rights: peo...
Marketing digital et CRO
How to Get Podcast Advertising Right
Buying advertising in podcasts, whether host-read, produced spots or dynamically inserted ads. Key takeaways Host-read ads: carry the host's credibility an...
Marketing digital et CRO
Budget Pacing in Ad Accounts, Done Properly
Managing how advertising budgets are spent across a period so money is neither exhausted early nor left unspent. Key takeaways Daily budgets: platforms may spen...
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