Digitales Marketing und CRO
Invalid Traffic and Ad Fraud, Done Properly
Clicks and impressions generated by bots or deliberate fraud rather than genuine people. Key takeaways Invalid traffic: platforms filter some automatically and...
Lumexa Media · Artikel
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5.872 Artikel aus 14 Fachbereichen
Digitales Marketing und CRO
How to Get Brand Safety in Programmatic Right
Controlling where ads appear so they do not run alongside content that damages the brand. Key takeaways Exclusion lists: block specific sites and categories Inc...
Digitales Marketing und CRO
A Practical Guide to Accessible Ad Creative
Designing ads that work for people with disabilities, including captions, contrast and readable text. Key takeaways Captions: video ads are often watched withou...
Digitales Marketing und CRO
Running an Affiliate Program: What Actually Works
Paying partners commission for sales or leads they refer, and managing the program's rules and compliance. Key takeaways Disclosure: affiliates must disclo...
Digitales Marketing und CRO
A Practical Guide to Channel and Partner Marketing
Marketing through resellers, distributors and integration partners rather than only direct to customers. Key takeaways Co-branding: partner materials mix two br...
Digitales Marketing und CRO
In-App Messaging, Done Properly
Messages shown inside an application, such as announcements, tips and upgrade prompts. Key takeaways Timing: messages during tasks interrupt and annoy Targeting...
Digitales Marketing und CRO
A Practical Guide to Social Listening
Monitoring what people say about a brand, competitors and category across social platforms and forums. Key takeaways Coverage: tools monitor public posts, not p...
Digitales Marketing und CRO
Brand Communities: The Decisions That Matter
Spaces where customers interact with each other and the brand, such as forums, groups and user events. Key takeaways Moderation: communities need active moderat...
Digitales Marketing und CRO
Finding and Vetting Creators, Done Properly
Identifying influencers and creators to work with, and checking their audience and history before committing. Key takeaways Engagement quality: comments and sav...
Digitales Marketing und CRO
Rights for User-Generated Content in Ads, Done Properly
Getting permission to use customer photos, videos and reviews in advertising. Key takeaways Copyright: the creator owns the photo or video Publicity rights: peo...
Digitales Marketing und CRO
How to Get Podcast Advertising Right
Buying advertising in podcasts, whether host-read, produced spots or dynamically inserted ads. Key takeaways Host-read ads: carry the host's credibility an...
Digitales Marketing und CRO
Budget Pacing in Ad Accounts, Done Properly
Managing how advertising budgets are spent across a period so money is neither exhausted early nor left unspent. Key takeaways Daily budgets: platforms may spen...
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