Stratégie de contenu
A Practical Guide to Plain Language
Writing that the intended reader can find, understand and act on the first time they read it, using common words, short sentences and a clear structure. Key tak...
Lumexa Media · Articles
Le journal
Les notes de travail d'un studio qui retouche des images, monte des vidéos, mixe de l'audio, crée des sites web, réalise des rendus 3D et débat des résultats de recherche. Chaque article est signé par une personne nommée et cite l'organisme qui a publié les chiffres qu'il contient.
5 872 articles dans 14 disciplines
Stratégie de contenu
A Practical Guide to Readability and Reading Level
How easy a piece of text is to read and understand, often estimated with formulas based on sentence and word length, and addressed in WCAG as a reading level re...
Stratégie de contenu
A Practical Guide to AI-Assisted Content
Content drafted, edited or expanded with generative AI tools, and the editorial checks needed before it is published under your name. Key takeaways Google'...
Stratégie de contenu
FAQ Pages and Question Content: The Decisions That Matter
Content organized as questions and answers, on a dedicated FAQ page or within product and service pages, answering what people ask before they buy or contact su...
Stratégie de contenu
Content Style Guides, Done Properly
A shared reference for how an organization writes: voice, grammar and punctuation choices, formatting, terminology and accessibility rules, with examples. Key t...
Stratégie de contenu
Publication and Update Dates, Done Properly
The dates shown on articles and guides, and the structured data behind them, telling readers and search engines when content was published and last meaningfully...
Stratégie de contenu
A Practical Guide to White Papers
Long-form, authoritative documents that explain a problem and an approach in depth, often used in B2B marketing and sometimes gated behind a form. Key takeaways...
Stratégie de contenu
Lead Magnets and Gated Content, Done Properly
Valuable resources, such as guides, templates, checklists and tools, offered in exchange for contact details to generate leads. Key takeaways Exchange: contact...
Stratégie de contenu
Webinars as Content: The Decisions That Matter
Live or recorded online presentations used to educate prospects and customers, and the content that can be produced from them afterward. Key takeaways Captions:...
Stratégie de contenu
Press Releases, Done Properly
Official announcements written for journalists and published through newsrooms and distribution services, covering launches, results and company news. Key takea...
Stratégie de contenu
A Practical Guide to Glossary Pages
Pages that define the terms used in an industry or product, either as one glossary or as separate definition pages. Key takeaways Formats: a single page, alphab...
Stratégie de contenu
Competitor Comparison Pages, Done Properly
Pages that compare your product with competitors or alternatives, often targeting searches such as product versus product. Key takeaways FTC standard: comparati...
Load more articles
Showing 4,272 of 5,872
Essayez-nous gratuitement sur vos propres projets.
Envoyez-nous un vrai projet et nous le réaliserons selon votre brief — sans carte bancaire, sans engagement. Si le niveau ne vous convient pas, vous n'aurez rien perdu.