Content-Strategie
A Practical Guide to Plain Language
Writing that the intended reader can find, understand and act on the first time they read it, using common words, short sentences and a clear structure. Key tak...
Lumexa Media · Artikel
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Arbeitsnotizen aus einem Studio, das Bilder bearbeitet, Videos schneidet, Audio mischt, Websites baut, 3D rendert und über Suchergebnisse diskutiert. Jeder Artikel stammt von einer namentlich genannten Person und gibt an, welche Stelle die darin zitierten Zahlen veröffentlicht hat.
5.872 Artikel aus 14 Fachbereichen
Content-Strategie
A Practical Guide to Readability and Reading Level
How easy a piece of text is to read and understand, often estimated with formulas based on sentence and word length, and addressed in WCAG as a reading level re...
Content-Strategie
A Practical Guide to AI-Assisted Content
Content drafted, edited or expanded with generative AI tools, and the editorial checks needed before it is published under your name. Key takeaways Google'...
Content-Strategie
FAQ Pages and Question Content: The Decisions That Matter
Content organized as questions and answers, on a dedicated FAQ page or within product and service pages, answering what people ask before they buy or contact su...
Content-Strategie
Content Style Guides, Done Properly
A shared reference for how an organization writes: voice, grammar and punctuation choices, formatting, terminology and accessibility rules, with examples. Key t...
Content-Strategie
Publication and Update Dates, Done Properly
The dates shown on articles and guides, and the structured data behind them, telling readers and search engines when content was published and last meaningfully...
Content-Strategie
A Practical Guide to White Papers
Long-form, authoritative documents that explain a problem and an approach in depth, often used in B2B marketing and sometimes gated behind a form. Key takeaways...
Content-Strategie
Lead Magnets and Gated Content, Done Properly
Valuable resources, such as guides, templates, checklists and tools, offered in exchange for contact details to generate leads. Key takeaways Exchange: contact...
Content-Strategie
Webinars as Content: The Decisions That Matter
Live or recorded online presentations used to educate prospects and customers, and the content that can be produced from them afterward. Key takeaways Captions:...
Content-Strategie
Press Releases, Done Properly
Official announcements written for journalists and published through newsrooms and distribution services, covering launches, results and company news. Key takea...
Content-Strategie
A Practical Guide to Glossary Pages
Pages that define the terms used in an industry or product, either as one glossary or as separate definition pages. Key takeaways Formats: a single page, alphab...
Content-Strategie
Competitor Comparison Pages, Done Properly
Pages that compare your product with competitors or alternatives, often targeting searches such as product versus product. Key takeaways FTC standard: comparati...
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