Lumexa Media · Artikel
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5.872 Artikel aus 14 Fachbereichen
The brand rules hotels follow, particularly within chains and franchise systems. Key takeaways Property variation: buildings differ while the brand must feel co...
Identity for teams and clubs, including uniforms, mascots and licensed merchandise. Key takeaways Trademarks: team names, logos and mascots can be registered Li...
Identity for towns, districts and destinations, used by councils, tourism boards and local businesses. Key takeaways Shared use: local businesses and groups use...
How identity concepts are shown to clients and stakeholders for decision rather than opinion. Key takeaways Rationale: concepts land better with the thinking be...
Sequencing the change from an old identity to a new one across every touchpoint. Key takeaways Inventory: every branded asset must be found first Sequencing: cu...
Introducing a new or refreshed identity to employees before and during the external launch. Key takeaways Sequence: employees should hear before the public Unde...
Delivering final identity files, guidelines and source materials at the end of a branding project. Key takeaways Source files: editable originals matter as much...
Managing the relationship and files between designers and commercial printers. Key takeaways Specifications: stock, finish, size and quantity define the job Pro...
Maintaining guidelines as the brand grows into new channels and formats. Key takeaways New channels: brands meet formats guidelines never anticipated Versioning...
Checking identity concepts against practical and audience criteria before choosing one. Key takeaways Scale: logos must work at favicon size Single color: ident...
Introducing a new product line or division brand within an existing brand family. Key takeaways Architecture: the relationship to the parent brand must be defin...
Choosing typefaces that work together across headings, body text and interface use. Key takeaways Contrast: pairings work through deliberate difference Characte...
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