How to Get Law Firm Brand Names Right
Naming and branding law firms, including trade names, partner names and domain choices. Key takeaways Firm names: must not be false or misleading Trade names: a...
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Naming and branding law firms, including trade names, partner names and domain choices. Key takeaways Firm names: must not be false or misleading Trade names: a...
Branding for banks and credit unions, including required deposit insurance signage and product disclosures. Key takeaways Official signage: deposit insurance si...
Brand identity for nonprofits, alongside the registration and disclosure requirements that come with fundraising. Key takeaways Registration: most states requir...
Brand systems for schools, colleges and universities, covering departments, athletics and student groups. Key takeaways Sub-brands: departments and teams create...
Identity systems for public agencies, where consistency, accessibility and plain language are requirements rather than preferences. Key takeaways Design systems...
Packaging and labeling for cannabis products, which is governed by state programs with strict requirements. Key takeaways State programs: requirements differ su...
Labeling requirements for medical devices, including unique device identifiers. Key takeaways Unique Device Identification: devices generally require a unique i...
Brand standards dealerships must follow as part of manufacturer agreements, covering signage, showrooms and marketing. Key takeaways Manufacturer standards: cov...
Branding for brokerages and agents, including how licensing information appears in marketing. Key takeaways Brokerage identification: state rules generally requ...
Branding for agencies and brokers, including how carrier relationships and licensing are represented. Key takeaways Licensing: agencies and producers are licens...
Brand identity for restaurants and food businesses, spanning menus, packaging, signage and delivery. Key takeaways Menus: chain menu labeling rules apply above...
Brand identity for gyms and studios, covering signage, class schedules, apparel and member communications. Key takeaways Health claims: results claims require s...
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