Brand & Identity Design
Safety Rules for Branded Merchandise
The US safety requirements that apply to branded merchandise, especially products intended for children. Key takeaways Children's products: items for child...
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5,872 articles across 14 disciplines
Brand & Identity Design
Color Vision Deficiency and Brand Palettes: What Actually Works
Designing brand color palettes that still work for people who have difficulty distinguishing certain colors. Key takeaways Prevalence: color vision deficiency a...
Brand & Identity Design
Variable Fonts for Brands: The Decisions That Matter
Font files that contain a continuous range of styles, such as weights and widths, in a single file. Key takeaways OpenType: variable fonts were introduced in Op...
Brand & Identity Design
A Practical Guide to Brand Mascots and Characters
Characters that represent a brand across marketing, packaging and digital channels. Key takeaways Copyright: character designs can be protected by copyright Tra...
Brand & Identity Design
How to Get App Store Listing Design Right
Designing the icons, screenshots and preview videos that represent an app on the App Store. Key takeaways Screenshots: Apple allows up to 10 screenshots per dev...
Brand & Identity Design
A Practical Guide to Brand Patterns and Graphic Elements
Repeatable shapes, patterns and graphic devices that extend a brand beyond its logo. Key takeaways Recognition: graphic devices help identify a brand without th...
Brand & Identity Design
A Practical Guide to Layout Grids in Brand Systems
Column and spacing grids that structure brand layouts across print, web and social formats. Key takeaways Column grids: divide layouts into consistent columns R...
Brand & Identity Design
How to Get Data Visualization Style for Brands Right
Brand rules for charts and graphs, including color palettes, typography and labeling. Key takeaways Categorical palettes: need colors that are distinguishable C...
Brand & Identity Design
QR Codes on Print Materials: The Decisions That Matter
Using QR codes on packaging, posters and printed materials to link to digital content. Key takeaways Standard: QR codes are defined by ISO/IEC 18004 Quiet zone:...
Brand & Identity Design
Registering a DBA Name: What Actually Works
Registering a doing business as name when a business operates under a name different from its legal name. Key takeaways DBA: a trade name used instead of the le...
Brand & Identity Design
Business Names on Google Business Profile: What Actually Works
Presenting a business name correctly on Google Business Profile according to Google's guidelines. Key takeaways Real-world name: the name should match sign...
Brand & Identity Design
How to Get Barcodes on Packaging Right
Placing UPC and other GS1 barcodes on product packaging so retailers can scan and track products. Key takeaways GS1 US: issues company prefixes for UPC barcodes...
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