Product Structured Data and Merchant Listings, Done Properly
Schema.org markup on product pages that describes the product, its price, availability, shipping and returns, so search engines can show it in rich results and...
Lumexa Media · Writing
Working notes from a studio that edits images, cuts video, mixes audio, builds websites, renders 3D and argues about search results. Every article is written by a named person and cites the body that published the figures in it.
5,872 articles across 14 disciplines
Schema.org markup on product pages that describes the product, its price, availability, shipping and returns, so search engines can show it in rich results and...
The Federal Trade Commission rule that governs shipping promises for goods ordered online, by mail or by phone, including what a seller must do when an order wi...
Selling and honoring gift cards, gift certificates and store credit online, including the federal and state rules on expiration dates and fees. Key takeaways Fe...
The automated emails a store sends because of something the customer did: order confirmations, shipping updates, receipts, password resets and account notices....
The policy pages an online store publishes, such as privacy, shipping, returns, subscriptions and terms, and the US rules that decide what some of them must say...
Global Trade Item Numbers, the numbers behind UPC and EAN barcodes, which uniquely identify products across retailers, marketplaces and shopping ads. Key takeaw...
Setting up a Merchant Center account to supply product data to Google for shopping ads, free listings and other shopping experiences. Key takeaways Uses: shoppi...
Unpaid product listings that appear in the Google Shopping tab and other Google surfaces for merchants who submit product data through Merchant Center. Key take...
Configuring shipping costs, delivery times and return policies in Google Merchant Center so they show accurately on product listings. Key takeaways Shipping set...
The obligation for online sellers to collect and remit state sales tax where they have a connection, called nexus, including economic nexus based on sales into...
Letting customers order online and collect from a physical store or locker, with inventory, notifications and pickup processes connected. Key takeaways Inventor...
Choosing carriers, services and rate structures for online orders, and showing accurate shipping options and costs at checkout. Key takeaways Rate types: flat r...
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