E-commerce Development
How to Get Checkout Optimization Right
Reducing the friction between a customer deciding to buy and the order being placed. Key takeaways Research source: Baymard Institute publishes ongoing checkout...
Marcus Adeyemi
Builds and maintains the web work. Writes about front-end architecture, performance, accessibility and the unglamorous parts of keeping a site alive.
531 articles
E-commerce Development
Product Page Design, Done Properly
The page where a customer decides whether to buy, containing everything they need to be confident enough to do so. Key takeaways Core elements: imagery, price,...
E-commerce Development
Payment Integration: What Actually Works
Connecting a store to the systems that take money, with the security and compliance obligations that come with it. Key takeaways Standard: PCI DSS governs handl...
E-commerce Development
A Practical Guide to Faceted Navigation and Filtering
Letting customers narrow a catalog by attributes, without generating an unmanageable number of crawlable URLs. Key takeaways URL explosion: combinations multipl...
E-commerce Development
A Practical Guide to Inventory and Stock Management
Keeping what the store says is available consistent with what can actually be shipped. Key takeaways Sources of truth: usually a warehouse or ERP system, not th...
E-commerce Development
A Practical Guide to Headless Commerce
Separating the storefront from the commerce engine, so the front end is built independently of the platform that handles catalog, cart and orders. Key takeaways...
E-commerce Development
A Practical Guide to Product Search and Merchandising
On-site search and the controls that decide what customers see first. Key takeaways Intent: site search users typically show higher purchase intent Zero results...
E-commerce Development
How to Get Returns and Post-Purchase Experience Right
Everything that happens after the order: confirmation, fulfillment updates, delivery, returns and support. Key takeaways Legal right: UK and EU distance selling...
E-commerce Development
E-commerce Performance: What Actually Works
Making a store fast, where every asset competes with every other and third-party scripts accumulate steadily. Key takeaways Third-party load: analytics, tags, c...
E-commerce Development
Subscription and Recurring Billing: The Decisions That Matter
Selling on a recurring basis, with the billing, dunning and cancellation handling that requires. Key takeaways Involuntary churn: caused by payment failures rat...
E-commerce Development
Marketplace Integration: The Decisions That Matter
Selling through third-party marketplaces alongside your own store, with the catalog and inventory synchronization that requires. Key takeaways Listing requireme...
E-commerce Development
A Practical Guide to Cart Abandonment Recovery
Contacting people who added items and left, with the consent and restraint that requires. Key takeaways Consent: marketing email requires consent under UK and E...
Load more articles
Showing 12 of 531