Content Strategy
How to Get Writing for Translation Right
Writing source content in clear, consistent English that translates accurately and affordably. Key takeaways Global English: Microsoft's style guide includ...
Lumexa Media · Writing
The journal
Working notes from a studio that edits images, cuts video, mixes audio, builds websites, renders 3D and argues about search results. Every article is written by a named person and cites the body that published the figures in it.
5,872 articles across 14 disciplines
Content Strategy
Emoji and Special Characters in Content, Done Properly
Using emoji, symbols and decorative characters in web content, social posts and email. Key takeaways Screen readers: announce emoji using their names Unicode: d...
Content Strategy
Spanish-Language Content for US Audiences: The Decisions That Matter
Creating and localizing content for Spanish speakers in the United States. Key takeaways Census data: Spanish is the most common language other than English spo...
Content Strategy
How to Get Onboarding Email Sequences Right
Automated emails sent after sign-up to help new users or customers get started. Key takeaways Transactional messages: CAN-SPAM treats them differently from comm...
Content Strategy
Writing Survey Questions, Done Properly
Designing clear, unbiased questions for customer surveys and research that feeds content. Key takeaways Wording: small wording changes can shift answers Order:...
Content Strategy
Recurring Content Series: What Actually Works
Content published to a repeating format and schedule, such as a weekly column, monthly roundup or annual report. Key takeaways Format: a repeatable structure sp...
Content Strategy
Show Notes and Episode Pages, Done Properly
The written page that accompanies a podcast or video episode, with summary, links and key points. Key takeaways Discoverability: text can be indexed by search e...
Content Strategy
Content for Events and Conferences: What Actually Works
The content produced before, during and after an event, from agendas and speaker pages to recaps and recordings. Key takeaways Before: agenda and speaker pages...
Content Strategy
Charts and Data in Articles: The Decisions That Matter
Presenting numbers in articles with charts, tables and clear explanation. Key takeaways Axis choices: truncated axes can exaggerate differences Color: should no...
Content Strategy
Ghostwriting and Attribution, Done Properly
Writing content published under someone else's name, common for executives and subject experts. Key takeaways Bylines: readers judge credibility partly by...
Content Strategy
Objection-Handling Content, Done Properly
Content that answers the reasons buyers hesitate, such as price concerns, switching costs and integration worries. Key takeaways Sales knowledge: sales teams kn...
Content Strategy
A Practical Guide to Content Mapping to the Buying Journey
Matching content to the stages buyers move through, from first awareness to final decision. Key takeaways Stages: awareness, consideration and decision need dif...
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