Content Strategy
How to Get Financial Services Content Rules Right
The rules that shape marketing content for brokers, investment advisers, lenders and other financial firms. Key takeaways FINRA Rule 2210: governs broker-dealer...
Lumexa Media · Writing
The journal
Working notes from a studio that edits images, cuts video, mixes audio, builds websites, renders 3D and argues about search results. Every article is written by a named person and cites the body that published the figures in it.
5,872 articles across 14 disciplines
Content Strategy
Writing Release Notes: What Actually Works
Short documents that tell users what changed in a product release, from new features to fixes and deprecations. Key takeaways Audience: release notes serve user...
Content Strategy
How to Get Writing API Documentation Right
Documentation that explains how developers use an API, including reference material, guides, examples and error handling. Key takeaways Reference docs: describe...
Content Strategy
How to Get Writing Numbers and Units Right
Style choices for numerals, measurements, currencies and units so content is clear and consistent. Key takeaways Microsoft style: spells out zero through nine a...
Content Strategy
Originality and Plagiarism Checks: What Actually Works
Processes that ensure published content is original, properly attributed and not copied from other sources. Key takeaways Scraped content: Google's spam po...
Content Strategy
Categories and Tags for Blogs: What Actually Works
Organizing blog content with categories and tags so readers can browse topics and archives stay useful. Key takeaways WordPress categories: are hierarchical Wor...
Content Strategy
Writing Job Postings: The Decisions That Matter
Writing clear, inclusive and lawful job advertisements that attract qualified candidates. Key takeaways EEOC: job ads may not express preferences based on prote...
Content Strategy
How to Get About Pages Right
The page that explains who runs a business, what it does and why people should trust it. Key takeaways Trust: people check About pages to judge credibility Resp...
Content Strategy
A Practical Guide to Email Subject Lines
The short line that tells recipients what an email is about and whether to open it. Key takeaways CAN-SPAM: subject lines must not mislead about the message con...
Content Strategy
A Practical Guide to Location Pages
Pages for individual business locations or service areas, with local details such as address, hours and staff. Key takeaways Doorway abuse: Google's spam p...
Content Strategy
How to Get Tutorials and How-To Articles Right
Step-by-step content that teaches readers to complete a specific task. Key takeaways Numbered steps: suit tasks that must be done in order One action per step:...
Content Strategy
Writing Calls to Action: What Actually Works
The words on buttons and links that ask readers to take the next step. Key takeaways Specificity: labels should describe what happens next Label in Name: WCAG r...
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