Content-Strategie
Original Research and Data Studies, Done Properly
Content based on data a company collects itself, such as surveys, product usage data or industry analysis, rather than on other people's research. Key take...
Lumexa Media · Artikel
Das Journal
Arbeitsnotizen aus einem Studio, das Bilder bearbeitet, Videos schneidet, Audio mischt, Websites baut, 3D rendert und über Suchergebnisse diskutiert. Jeder Artikel stammt von einer namentlich genannten Person und gibt an, welche Stelle die darin zitierten Zahlen veröffentlicht hat.
5.872 Artikel aus 14 Fachbereichen
Content-Strategie
Briefing Freelance Writers, Done Properly
Giving freelance or agency writers the information they need to produce content that fits the audience, brand and goals the first time. Key takeaways Brief cont...
Content-Strategie
A Practical Guide to Writing Video Scripts
Writing scripts for explainer, product, training and social videos, including narration, on-screen text and visual directions. Key takeaways Speaking rate: narr...
Content-Strategie
How to Get Social Media Captions Right
Writing the text that accompanies posts on social platforms, including hooks, calls to action, hashtags and accessibility details. Key takeaways Truncation: pla...
Content-Strategie
Plain-Language Privacy Notices: The Decisions That Matter
Writing privacy notices that explain what data is collected, why and what choices people have, in language people can understand. Key takeaways California regul...
Content-Strategie
How to Get Audience Research for Content Right
Finding out what an audience needs, asks and struggles with, using sources such as search data, support tickets, interviews and surveys. Key takeaways Sources:...
Content-Strategie
How to Get Content Gap Analysis Right
Comparing what an audience needs and searches for with what a site already covers, to find missing or weak topics. Key takeaways Inputs: audience questions, sea...
Content-Strategie
How to Get Machine Translation Post-Editing Right
Using machine translation for a first draft and having professional translators edit it to the required quality. Key takeaways Standard: ISO 18587 covers post-e...
Content-Strategie
Transcreation: The Decisions That Matter
Adapting marketing and creative content for another language and culture, preserving intent and emotion rather than translating word for word. Key takeaways Sco...
Content-Strategie
Terminology Management, Done Properly
Maintaining an approved list of product names, technical terms and preferred wording, with translations, so content stays consistent. Key takeaways Termbase: a...
Content-Strategie
Creative Commons Licenses: The Decisions That Matter
Standardized public licenses that let creators allow others to share and reuse their work under set conditions, such as attribution or non-commercial use. Key t...
Content-Strategie
How to Get User-Generated Content Moderation Right
Reviewing and managing content submitted by users, such as reviews, comments, forum posts and uploads, to keep it lawful, relevant and safe. Key takeaways Spam:...
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