Brand & Identity Design
Value Proposition Design, Done Properly
Defining the specific value a product offers to a specific customer, including the problems it solves and why it is better than alternatives. Key takeaways Comp...
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Working notes from a studio that edits images, cuts video, mixes audio, builds websites, renders 3D and argues about search results. Every article is written by a named person and cites the body that published the figures in it.
5,872 articles across 14 disciplines
Brand & Identity Design
Brand Consistency Across Channels: What Actually Works
Keeping a brand's visual identity, voice and experience consistent across websites, apps, social media, print, packaging and customer service. Key takeaway...
Brand & Identity Design
Brand Photography Licensing: What Actually Works
Licensing terms for brand photography, whether commissioned or from stock, covering usage, duration, territory and exclusivity. Key takeaways Commissioned work:...
Brand & Identity Design
A Practical Guide to Trademark Classes
The categories of goods and services used to organize trademark registrations, based on the international Nice Classification. Key takeaways Nice Classification...
Brand & Identity Design
Trademark Symbols: What Actually Works
The TM, SM and registered symbols that signal trademark claims, and the rules for using each one. Key takeaways TM: can be used to claim rights in a mark for go...
Brand & Identity Design
Intent-to-Use Trademark Applications, Done Properly
USPTO applications filed before a mark is used in commerce, based on a genuine intention to use it. Key takeaways Basis: Section 1(b) of the Trademark Act allow...
Brand & Identity Design
Likelihood of Confusion, Done Properly
The legal test used to decide whether two trademarks are too similar, considering the marks and the goods or services they cover. Key takeaways Section 2(d): th...
Brand & Identity Design
How to Get Trademark Distinctiveness Right
The spectrum from generic to fanciful that determines how strongly a name or logo can be protected as a trademark. Key takeaways Fanciful: invented words are th...
Brand & Identity Design
A Practical Guide to Email Signature Design
Designing consistent email signatures that carry name, role, contact details and brand elements. Key takeaways Image blocking: many email clients block images u...
Brand & Identity Design
Business Card Design: The Decisions That Matter
Designing printed business cards that carry brand identity and contact details in a small format. Key takeaways US size: standard business cards measure 3.5 by...
Brand & Identity Design
Letterhead and Stationery: What Actually Works
Branded letterhead, envelopes and document templates used for formal correspondence. Key takeaways US Letter: 8.5 by 11 inches is the standard US paper size A4:...
Brand & Identity Design
Vehicle Graphics and Fleet Branding, Done Properly
Designing wraps, decals and markings for company vehicles, from vans to trucks. Key takeaways USDOT marking: interstate commercial vehicles must display the com...
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