Design de marque et d'identité
Safety Rules for Branded Merchandise
The US safety requirements that apply to branded merchandise, especially products intended for children. Key takeaways Children's products: items for child...
Lumexa Media · Articles
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Les notes de travail d'un studio qui retouche des images, monte des vidéos, mixe de l'audio, crée des sites web, réalise des rendus 3D et débat des résultats de recherche. Chaque article est signé par une personne nommée et cite l'organisme qui a publié les chiffres qu'il contient.
5 872 articles dans 14 disciplines
Design de marque et d'identité
Color Vision Deficiency and Brand Palettes: What Actually Works
Designing brand color palettes that still work for people who have difficulty distinguishing certain colors. Key takeaways Prevalence: color vision deficiency a...
Design de marque et d'identité
Variable Fonts for Brands: The Decisions That Matter
Font files that contain a continuous range of styles, such as weights and widths, in a single file. Key takeaways OpenType: variable fonts were introduced in Op...
Design de marque et d'identité
A Practical Guide to Brand Mascots and Characters
Characters that represent a brand across marketing, packaging and digital channels. Key takeaways Copyright: character designs can be protected by copyright Tra...
Design de marque et d'identité
How to Get App Store Listing Design Right
Designing the icons, screenshots and preview videos that represent an app on the App Store. Key takeaways Screenshots: Apple allows up to 10 screenshots per dev...
Design de marque et d'identité
A Practical Guide to Brand Patterns and Graphic Elements
Repeatable shapes, patterns and graphic devices that extend a brand beyond its logo. Key takeaways Recognition: graphic devices help identify a brand without th...
Design de marque et d'identité
A Practical Guide to Layout Grids in Brand Systems
Column and spacing grids that structure brand layouts across print, web and social formats. Key takeaways Column grids: divide layouts into consistent columns R...
Design de marque et d'identité
How to Get Data Visualization Style for Brands Right
Brand rules for charts and graphs, including color palettes, typography and labeling. Key takeaways Categorical palettes: need colors that are distinguishable C...
Design de marque et d'identité
QR Codes on Print Materials: The Decisions That Matter
Using QR codes on packaging, posters and printed materials to link to digital content. Key takeaways Standard: QR codes are defined by ISO/IEC 18004 Quiet zone:...
Design de marque et d'identité
Registering a DBA Name: What Actually Works
Registering a doing business as name when a business operates under a name different from its legal name. Key takeaways DBA: a trade name used instead of the le...
Design de marque et d'identité
Business Names on Google Business Profile: What Actually Works
Presenting a business name correctly on Google Business Profile according to Google's guidelines. Key takeaways Real-world name: the name should match sign...
Design de marque et d'identité
How to Get Barcodes on Packaging Right
Placing UPC and other GS1 barcodes on product packaging so retailers can scan and track products. Key takeaways GS1 US: issues company prefixes for UPC barcodes...
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