Brand & Identity Design
A Practical Guide to Motion in Brand Identity
Defining how a brand moves in animation and interfaces, including logo animations, transitions and motion principles. Key takeaways Elements: timing, easing, di...
Lumexa Media · Writing
The journal
Working notes from a studio that edits images, cuts video, mixes audio, builds websites, renders 3D and argues about search results. Every article is written by a named person and cites the body that published the figures in it.
5,872 articles across 14 disciplines
Brand & Identity Design
Accessible Signage and ADA Standards: What Actually Works
The ADA requirements for signs in public accommodations and workplaces, such as raised characters and Braille on room identification signs. Key takeaways Standa...
Brand & Identity Design
A Practical Guide to Care Labels and Textile Labeling for Branded Apparel
The US labeling rules that apply to branded clothing and textiles, including fiber content, country of origin and care instructions. Key takeaways Textile Rule:...
Brand & Identity Design
A Practical Guide to Food Packaging Labeling Requirements
The US labeling requirements that shape food packaging design, including the Nutrition Facts panel, ingredient lists, allergen declarations and net quantity. Ke...
Brand & Identity Design
Logo Clear Space and Minimum Size: The Decisions That Matter
Rules that define how much empty space must surround a logo and the smallest size at which it can be reproduced legibly. Key takeaways Clear space: often define...
Brand & Identity Design
Brand Governance: The Decisions That Matter
The roles, processes and tools that keep a brand consistent as it is used by many teams, agencies and partners. Key takeaways Roles: a brand owner and reviewers...
Brand & Identity Design
Brand Refresh Versus Rebrand: What Actually Works
The difference between refreshing a brand, which updates its expression while keeping recognition, and rebranding, which changes its name, positioning or identi...
Brand & Identity Design
Employer Branding, Done Properly
How an organization presents itself as a place to work, through careers pages, job ads, employee stories and hiring experiences. Key takeaways Careers pages: th...
Brand & Identity Design
A Practical Guide to Co-Branding and Partnerships
Presenting two or more brands together, such as in partnerships, sponsorships and joint products, with rules for how the brands appear. Key takeaways Trademark...
Brand & Identity Design
A Practical Guide to Brand Color Tokens
Named design tokens for brand colors, such as color-brand-primary, used in design tools and code so colors stay consistent and can be updated in one place. Key...
Brand & Identity Design
A Practical Guide to Brand Asset Management
Storing, organizing and distributing approved brand assets, such as logos, fonts, images and templates, so people always use current versions. Key takeaways Too...
Brand & Identity Design
How to Get Brand Messaging Frameworks Right
A structured set of core messages, supporting points and proof that tells everyone in an organization how to describe the brand consistently. Key takeaways Comp...
Load more articles
Showing 4,152 of 5,872
Try us free on your own work.
Send us something real and we will do it to your brief — no card, no commitment. If the standard is not what you need, you have lost nothing.