Design de marque et d'identité
Value Proposition Design, Done Properly
Defining the specific value a product offers to a specific customer, including the problems it solves and why it is better than alternatives. Key takeaways Comp...
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Les notes de travail d'un studio qui retouche des images, monte des vidéos, mixe de l'audio, crée des sites web, réalise des rendus 3D et débat des résultats de recherche. Chaque article est signé par une personne nommée et cite l'organisme qui a publié les chiffres qu'il contient.
5 872 articles dans 14 disciplines
Design de marque et d'identité
Brand Consistency Across Channels: What Actually Works
Keeping a brand's visual identity, voice and experience consistent across websites, apps, social media, print, packaging and customer service. Key takeaway...
Design de marque et d'identité
Brand Photography Licensing: What Actually Works
Licensing terms for brand photography, whether commissioned or from stock, covering usage, duration, territory and exclusivity. Key takeaways Commissioned work:...
Design de marque et d'identité
A Practical Guide to Trademark Classes
The categories of goods and services used to organize trademark registrations, based on the international Nice Classification. Key takeaways Nice Classification...
Design de marque et d'identité
Trademark Symbols: What Actually Works
The TM, SM and registered symbols that signal trademark claims, and the rules for using each one. Key takeaways TM: can be used to claim rights in a mark for go...
Design de marque et d'identité
Intent-to-Use Trademark Applications, Done Properly
USPTO applications filed before a mark is used in commerce, based on a genuine intention to use it. Key takeaways Basis: Section 1(b) of the Trademark Act allow...
Design de marque et d'identité
Likelihood of Confusion, Done Properly
The legal test used to decide whether two trademarks are too similar, considering the marks and the goods or services they cover. Key takeaways Section 2(d): th...
Design de marque et d'identité
How to Get Trademark Distinctiveness Right
The spectrum from generic to fanciful that determines how strongly a name or logo can be protected as a trademark. Key takeaways Fanciful: invented words are th...
Design de marque et d'identité
A Practical Guide to Email Signature Design
Designing consistent email signatures that carry name, role, contact details and brand elements. Key takeaways Image blocking: many email clients block images u...
Design de marque et d'identité
Business Card Design: The Decisions That Matter
Designing printed business cards that carry brand identity and contact details in a small format. Key takeaways US size: standard business cards measure 3.5 by...
Design de marque et d'identité
Letterhead and Stationery: What Actually Works
Branded letterhead, envelopes and document templates used for formal correspondence. Key takeaways US Letter: 8.5 by 11 inches is the standard US paper size A4:...
Design de marque et d'identité
Vehicle Graphics and Fleet Branding, Done Properly
Designing wraps, decals and markings for company vehicles, from vans to trucks. Key takeaways USDOT marking: interstate commercial vehicles must display the com...
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