Marken- und Corporate-Identity-Design
Value Proposition Design, Done Properly
Defining the specific value a product offers to a specific customer, including the problems it solves and why it is better than alternatives. Key takeaways Comp...
Lumexa Media · Artikel
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5.872 Artikel aus 14 Fachbereichen
Marken- und Corporate-Identity-Design
Brand Consistency Across Channels: What Actually Works
Keeping a brand's visual identity, voice and experience consistent across websites, apps, social media, print, packaging and customer service. Key takeaway...
Marken- und Corporate-Identity-Design
Brand Photography Licensing: What Actually Works
Licensing terms for brand photography, whether commissioned or from stock, covering usage, duration, territory and exclusivity. Key takeaways Commissioned work:...
Marken- und Corporate-Identity-Design
A Practical Guide to Trademark Classes
The categories of goods and services used to organize trademark registrations, based on the international Nice Classification. Key takeaways Nice Classification...
Marken- und Corporate-Identity-Design
Trademark Symbols: What Actually Works
The TM, SM and registered symbols that signal trademark claims, and the rules for using each one. Key takeaways TM: can be used to claim rights in a mark for go...
Marken- und Corporate-Identity-Design
Intent-to-Use Trademark Applications, Done Properly
USPTO applications filed before a mark is used in commerce, based on a genuine intention to use it. Key takeaways Basis: Section 1(b) of the Trademark Act allow...
Marken- und Corporate-Identity-Design
Likelihood of Confusion, Done Properly
The legal test used to decide whether two trademarks are too similar, considering the marks and the goods or services they cover. Key takeaways Section 2(d): th...
Marken- und Corporate-Identity-Design
How to Get Trademark Distinctiveness Right
The spectrum from generic to fanciful that determines how strongly a name or logo can be protected as a trademark. Key takeaways Fanciful: invented words are th...
Marken- und Corporate-Identity-Design
A Practical Guide to Email Signature Design
Designing consistent email signatures that carry name, role, contact details and brand elements. Key takeaways Image blocking: many email clients block images u...
Marken- und Corporate-Identity-Design
Business Card Design: The Decisions That Matter
Designing printed business cards that carry brand identity and contact details in a small format. Key takeaways US size: standard business cards measure 3.5 by...
Marken- und Corporate-Identity-Design
Letterhead and Stationery: What Actually Works
Branded letterhead, envelopes and document templates used for formal correspondence. Key takeaways US Letter: 8.5 by 11 inches is the standard US paper size A4:...
Marken- und Corporate-Identity-Design
Vehicle Graphics and Fleet Branding, Done Properly
Designing wraps, decals and markings for company vehicles, from vans to trucks. Key takeaways USDOT marking: interstate commercial vehicles must display the com...
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