Marketing digital et CRO
Referral Programs, Done Properly
Programs that reward existing customers for recommending a business to friends and colleagues. Key takeaways Disclosure: incentivized recommendations need clear...
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Les notes de travail d'un studio qui retouche des images, monte des vidéos, mixe de l'audio, crée des sites web, réalise des rendus 3D et débat des résultats de recherche. Chaque article est signé par une personne nommée et cite l'organisme qui a publié les chiffres qu'il contient.
5 872 articles dans 14 disciplines
Marketing digital et CRO
Sweepstakes and Contests, Done Properly
Promotions that offer prizes, either by chance in a sweepstakes or by skill in a contest. Key takeaways Lottery elements: prize, chance and consideration togeth...
Marketing digital et CRO
How to Get Asking Customers for Reviews Right
Requesting reviews from customers on platforms such as Google, marketplaces and industry sites. Key takeaways Reviews rule: the FTC's rule bans fake review...
Marketing digital et CRO
How to Get GA4 Data Retention and Thresholding Right
How long Google Analytics 4 keeps user-level data and when reports hide small numbers to protect identity. Key takeaways Retention options: GA4 offers retention...
Marketing digital et CRO
A Practical Guide to Search Terms Reports
The report showing the actual searches that triggered ads, used to refine keywords and negatives. Key takeaways Actual queries: the report shows searches that t...
Marketing digital et CRO
A Practical Guide to Location Targeting in Google Ads
Choosing the geographic areas where ads can appear, and how platforms interpret a user's location and interest. Key takeaways Presence or interest: targeti...
Marketing digital et CRO
Bidding on Brand and Competitor Terms: The Decisions That Matter
Buying search ads on your own brand name or on competitors' brand names. Key takeaways Trademarks in ad text: Google restricts trademark use in ad text aft...
Marketing digital et CRO
A Practical Guide to Programmatic Advertising and ads.txt
Buying display and video inventory through automated auctions, and the files publishers use to declare authorized sellers. Key takeaways ads.txt: an IAB Tech La...
Marketing digital et CRO
How to Get TikTok Spark Ads Right
TikTok's ad format that promotes existing organic posts, from a brand's own account or a creator's account with permission. Key takeaways Organic...
Marketing digital et CRO
A Practical Guide to Do Not Call Rules
The National Do Not Call Registry and related rules that restrict telemarketing calls to consumers. Key takeaways Registry: the FTC operates the National Do Not...
Marketing digital et CRO
Employee Advocacy Programs: The Decisions That Matter
Programs that encourage employees to share company content and news on their own social accounts. Key takeaways Disclosure: the FTC expects employees to disclos...
Marketing digital et CRO
How to Get Lead Form Fields Right
Deciding which fields a lead form asks for, and when to ask for them. Key takeaways Friction: longer forms generally reduce completion rates Progressive profili...
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