Services SEO
How to Get Review Snippets Right
Star ratings and review information shown in search results, based on review or aggregate rating markup for eligible types such as products, recipes and softwar...
Samir Haddad
SEO technique et mesure. Écrit sur le crawl, l'indexation, les Core Web Vitals et la différence entre un chiffre et une supposition.
313 articles
Services SEO
How to Get Video Structured Data Right
Markup that describes videos on a page, including title, description, thumbnail, upload date, duration and key moments, so search engines can find and show them...
Services SEO
Image License Metadata: The Decisions That Matter
Structured data or embedded IPTC metadata that tells Google Images who owns an image and where it can be licensed, which can show a Licensable badge. Key takeaw...
Services SEO
A Practical Guide to Profile Page and Discussion Forum Markup
Markup for pages about a person or organization that creates content, and for forum and discussion threads, helping Google understand perspectives and first-han...
Services SEO
Software App Structured Data: The Decisions That Matter
Markup for pages about software and apps that describes the application, its operating system, category, price and ratings. Key takeaways Type: SoftwareApplicat...
Services SEO
Paywalled Content Markup: The Decisions That Matter
Structured data that tells Google which parts of a page are behind a paywall or subscription, so the content can be crawled without being treated as cloaking. K...
Services SEO
Product Variants Markup: The Decisions That Matter
Structured data that groups product variants, such as sizes and colors, under a single product group, showing how the variants relate to each other. Key takeawa...
Services SEO
Crawl Budget: What Actually Works
How many URLs a search engine can and wants to crawl on a site in a given period, determined by the server's capacity and how much demand there is for the...
Services SEO
A Practical Guide to Googlebot and Crawler Verification
Google's crawlers, how they identify themselves, and how to verify that a visitor claiming to be Googlebot really comes from Google. Key takeaways Main cra...
Services SEO
Robots Meta Tags and Noindex: The Decisions That Matter
Page-level instructions, in a meta tag or X-Robots-Tag header, that control whether a page is indexed and how its snippet can be shown. Key takeaways noindex: t...
Services SEO
Site Moves and Domain Changes: What Actually Works
Moving a website to a new domain, protocol or URL structure while keeping search visibility, using redirects and Search Console's Change of Address tool. K...
Services SEO
A Practical Guide to Soft 404 Errors
Pages that tell visitors something does not exist, such as an out-of-stock or empty search page, while returning a 200 success status to crawlers. Key takeaways...
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