Marketing digital y CRO
Marketing Dashboards: What Actually Works
The recurring reports and dashboards that show how marketing is performing. Key takeaways Audience: executives and practitioners need different views Definition...
Samir Haddad
SEO técnico y medición. Escribe sobre rastreo, indexación, Core Web Vitals y la diferencia entre una cifra y una suposición.
313 articles
Marketing digital y CRO
A Practical Guide to Reporting Marketing to Boards
Presenting marketing performance to boards and senior leadership. Key takeaways Business framing: boards care about revenue, pipeline and efficiency Consistency...
Marketing digital y CRO
How to Get Marketing Data Governance Right
Rules about what customer data marketing collects, where it lives and who can use it. Key takeaways Inventory: you cannot govern data you have not mapped Lawful...
Marketing digital y CRO
Auditing the Marketing Stack, Done Properly
Reviewing the tools marketing uses, what they cost and whether they are still needed. Key takeaways Overlap: several tools often do the same job Ownership: tool...
Marketing digital y CRO
Marketing Compliance Training: What Actually Works
Training marketing staff on the advertising, privacy and industry rules that apply to their work. Key takeaways Advertising rules: claims, endorsements and disc...
Marketing digital y CRO
How to Get Pausing Campaigns in a Crisis Right
Stopping or adapting advertising during incidents, disasters or reputational events. Key takeaways Scheduled activity: continues unless manually stopped Channel...
Marketing digital y CRO
Setting Marketing Goals: What Actually Works
Defining what marketing is trying to achieve in a period, and how success will be judged. Key takeaways Business alignment: marketing goals should map to busine...
Marketing digital y CRO
A Practical Guide to Testing Messaging with Customers
Checking whether the words a business uses actually land with the people it sells to. Key takeaways Customer language: differs from internal terminology Methods...
Servicios de SEO
Keyword Research: The Decisions That Matter
Finding the words and questions an audience actually uses, and judging which of them a site could realistically serve well. Key takeaways Search intent categori...
Servicios de SEO
A Practical Guide to Search Intent
What a person is actually trying to do when they type a query, and therefore what kind of page can satisfy it. Key takeaways Categories: informational, navigati...
Servicios de SEO
Technical SEO Audits, Done Properly
Una comprobación sistemática de si un sitio puede rastrearse, renderizarse, indexarse y comprenderse. Conclusiones clave Comprobaciones básicas: rastreabilidad, indexabilidad, renderizado, canonic...
Servicios de SEO
On-Page Optimization: The Decisions That Matter
The elements on a page that describe what it is about: the title, headings, content structure, internal links and metadata. Key takeaways Title element: the str...
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