Marketing digital y CRO
Store Visit Measurement, Done Properly
Estimating how many people visited a physical location after seeing an ad. Key takeaways Modeled data: store visits are estimates, not counts Thresholds: platfo...
Samir Haddad
SEO técnico y medición. Escribe sobre rastreo, indexación, Core Web Vitals y la diferencia entre una cifra y una suposición.
313 articles
Marketing digital y CRO
A Practical Guide to Auditing Automated Campaigns
Reviewing automated campaigns, triggers and lists to find what is broken, outdated or duplicated. Key takeaways Orphaned campaigns: keep running after their pur...
Marketing digital y CRO
A Practical Guide to Data Clean Rooms
Environments where two parties analyze combined data without either seeing the other's raw records. Key takeaways Privacy controls: raw records are not exp...
Marketing digital y CRO
Experiment Backlogs, Done Properly
A prioritized list of experiments waiting to run, with hypotheses and expected impact. Key takeaways Hypotheses: each experiment needs a stated expectation Prio...
Marketing digital y CRO
Event Lead Capture: The Decisions That Matter
Collecting and following up leads from trade shows, conferences and events. Key takeaways Consent: badge scanning still requires lawful basis for marketing Qual...
Marketing digital y CRO
How to Get Messaging Channel Marketing Right
Marketing through messaging apps and business messaging channels rather than email or social feeds. Key takeaways Consent: messaging channels require explicit o...
Marketing digital y CRO
Structuring a Marketing Team, Done Properly
The roles and responsibilities needed to run marketing for a business of a given size. Key takeaways Generalists and specialists: early teams need generalists,...
Marketing digital y CRO
How to Get Agency or In-House Right
Deciding which marketing work to run internally and which to outsource. Key takeaways Knowledge retention: in-house work builds institutional knowledge Speciali...
Marketing digital y CRO
Briefing an Agency: The Decisions That Matter
The information an external marketing partner needs to do good work. Key takeaways Context: business goals matter more than campaign tactics Constraints: legal,...
Marketing digital y CRO
Allocating Marketing Budget, Done Properly
Deciding how to divide marketing spend across channels, campaigns and time. Key takeaways Channel saturation: additional spend has diminishing returns Testing b...
Marketing digital y CRO
Marketing Calendars, Done Properly
The shared schedule of campaigns, launches and content across a marketing team. Key takeaways Dependencies: campaigns depend on product, content and design Freq...
Marketing digital y CRO
How to Get Campaign Retrospectives Right
Structured reviews after campaigns finish, covering what happened and what to change. Key takeaways Timing: reviews work best soon after completion Data: result...
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