SEO técnico y medición. Escribe sobre rastreo, indexación, Core Web Vitals y la diferencia entre una cifra y una suposición.
313 articles
Claims about food products, farming methods and origin, such as organic, natural and grass-fed. Key takeaways Organic: the term is regulated under federal organ...
Marketing and communication work for health campaigns, clinics and public health organizations. Key takeaways Sources: public health agencies publish current gu...
Tests that switch marketing on or off in matched geographic areas to measure real impact. Key takeaways Matched markets: test and control regions must behave si...
The document that tells creative teams what a campaign must achieve, for whom and within what constraints. Key takeaways Audience: briefs should describe real p...
A managed program of customers willing to act as references, speak at events or appear in case studies. Key takeaways Consent: customers agree to specific types...
Material produced for sales teams to use in conversations, such as one-pagers, decks and objection guides. Key takeaways Usage: most sales content is never used...
Calculators, checkers and generators published free to attract prospective customers. Key takeaways Maintenance: tools break as data and rules change Links: gen...
Buying placements in independent newsletters that reach a target audience. Key takeaways Audience size: newsletter audiences are smaller but concentrated Verifi...
Paying to distribute content such as articles, videos and research to a wider audience. Key takeaways Disclosure: paid placements must be identifiable as advert...
Running paid ads through a creator's own account with their permission, sometimes called partnership ads. Key takeaways Permissions: creators grant adverti...
Advertising inside retailer and marketplace platforms, shown to shoppers who are already buying. Key takeaways Closed measurement: retailers report their own re...
Campaigns that drive mobile app installs and in-app actions. Key takeaways Attribution: mobile attribution uses platform frameworks and measurement partners Pri...
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