Marketing digital y CRO
A Practical Guide to Social Listening
Monitoring what people say about a brand, competitors and category across social platforms and forums. Key takeaways Coverage: tools monitor public posts, not p...
Samir Haddad
SEO técnico y medición. Escribe sobre rastreo, indexación, Core Web Vitals y la diferencia entre una cifra y una suposición.
313 articles
Marketing digital y CRO
Brand Communities: The Decisions That Matter
Spaces where customers interact with each other and the brand, such as forums, groups and user events. Key takeaways Moderation: communities need active moderat...
Marketing digital y CRO
Finding and Vetting Creators, Done Properly
Identifying influencers and creators to work with, and checking their audience and history before committing. Key takeaways Engagement quality: comments and sav...
Marketing digital y CRO
Rights for User-Generated Content in Ads, Done Properly
Getting permission to use customer photos, videos and reviews in advertising. Key takeaways Copyright: the creator owns the photo or video Publicity rights: peo...
Marketing digital y CRO
How to Get Podcast Advertising Right
Buying advertising in podcasts, whether host-read, produced spots or dynamically inserted ads. Key takeaways Host-read ads: carry the host's credibility an...
Marketing digital y CRO
Budget Pacing in Ad Accounts, Done Properly
Managing how advertising budgets are spent across a period so money is neither exhausted early nor left unspent. Key takeaways Daily budgets: platforms may spen...
Marketing digital y CRO
How to Get Attorney Advertising Rules Right
The professional conduct rules that govern how law firms may advertise and solicit clients. Key takeaways Model rules: the ABA Model Rules prohibit false or mis...
Marketing digital y CRO
A Practical Guide to Financial Adviser Marketing Rules
The SEC Marketing Rule and related requirements that govern how investment advisers promote their services. Key takeaways Marketing Rule: governs advertisements...
Marketing digital y CRO
How to Get Insurance Advertising Rules Right
State-level rules on how insurance products may be advertised, including licensing and disclosure requirements. Key takeaways State regulation: insurance is reg...
Marketing digital y CRO
Healthcare Marketing and HIPAA, Done Properly
Marketing rules for healthcare providers, where patient information and communications are protected by federal privacy rules. Key takeaways Authorization: mark...
Marketing digital y CRO
Auto Dealer Advertising Rules: What Actually Works
The rules governing vehicle advertising, covering pricing, financing claims and availability. Key takeaways Truth in Lending: credit terms in advertising trigge...
Marketing digital y CRO
A Practical Guide to Fair Housing in Real Estate Marketing
The federal rules that prohibit discriminatory advertising and targeting in housing. Key takeaways Fair Housing Act: prohibits discriminatory statements and adv...
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